Data-Driven Lead Generation: 10 Ways to Use Lead Generation Analytics
How to Use Data to Close More Deals Although we have access to more data than ever before, the majority of decisions are still not made based on data. When developing a data-driven lead generation strategy, you must distill your data in order to make informed decisions around what’s working and what’s not. But, when […]
Maximize AI Lead Scoring: How to Unlock Efficiency with AI Sales Automation
Sales and marketing teams know: creating an accurate lead scoring system is difficult. For businesses, AI is making many processes more sophisticated than ever before—including lead scoring. Using predictive analytics and lead data, AI lead scoring allows you to quickly get accurate lead scores based on previous deals closed. However, scoring is just one part […]
Mastering Lead Re-Engagement: How to Convert Lost Leads
Sales and marketing teams know: lost leads = lost revenue. Not every lead will convert. However, some leads that don’t convert at first can convert at a later time when re-engaged correctly. Without a lead re-engagement strategy, you’re likely leaving money on the table with your lost leads. When you’re devoting precious time and budget […]
Why Leads Aren’t Replying: 8 Silent Deal-Killers
How to Boost Lead Reply Rate and Conversions Are you successfully generating qualified leads, only to have them fill out a form and then ghost you? Unresponsive leads are silent deal-killers that can turn your investments into a waste. It can be frustrating to wonder why leads aren’t replying, but you’re not alone in the […]
8 Ways AI Can Improve Sales and Marketing Efficiency
We’re a few years into artificial intelligence’s mainstream entry into businesses across industries, and its growth isn’t about to stop anytime soon. The global market size of AI surpassed $180 billion this year and is expected to top $800 billion by the end of the decade. AI, of course, can mean many different things in […]
Top 5 Takeaways: Boost Customer Engagement and Lead Generation in 2025
How to improve lead generation to customer engagement and book more appointments, based on 2024 Verse data In today’s ever-evolving, highly-competitive landscape, it’s crucial to stay on top of current trends in customer engagement, preferences, and behavior. With lead generation laws set to change in early 2025, things are about to get even harder for […]
Your Guide to Warming Up Leads: 10 Essential Steps for Cold Leads
How to Warm Up Cold Leads, Aged Leads, and New Leads with Effective Engagement So you’re generating leads for your sales team—but what’s next? Though you may have produced enough interest to draw them to your website, 96% of website visitors are not ready to buy. With successful lead generation, it’s crucial that you get […]
Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty
Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. From unrealistic expectations to lackluster handoffs, even the smallest missteps can lead to dissatisfaction and lost loyalty. Rather than focusing on the dos, we’re flipping the script in this post to highlight the […]
Is HubSpot SMS Right for You?
Used and loved by countless businesses, HubSpot is an all-in-one customer relationship management (CRM) platform, and a top choice for marketing and sales tech stacks. HubSpot now offers an SMS add-on, with two-way SMS in BETA. Is HubSpot SMS the right choice for your sales and marketing strategy? Text messaging can be a powerful tool […]
How to Nurture Leads: Untapped Potential for Sales and Marketing Teams
How to Nurture Leads: Untapped Potential for Sales and Marketing Teams How Companies Can Leverage AI for Lead Generation and Engagement Nurturing leads is a vital practice for both sales and marketing teams. According to Forrester, businesses that nurture leads make 50% more sales, while nurtured leads incur 33% less cost than non-nurtured ones. How […]