Why Leads Aren’t Replying: 8 Silent Deal-Killers

How to Boost Lead Reply Rate and Conversions Are you successfully generating qualified leads, only to have them fill out a form and then ghost you? Unresponsive leads are silent deal-killers that can turn your investments into a waste. It can be frustrating to wonder why leads aren’t replying, but you’re not alone in the […]
Top 5 Takeaways: Boost Customer Engagement and Lead Generation in 2025

How to improve lead generation to customer engagement and book more appointments, based on 2024 Verse data In today’s ever-evolving, highly-competitive landscape, it’s crucial to stay on top of current trends in customer engagement, preferences, and behavior. With lead generation laws set to change in early 2025, things are about to get even harder for […]
7 Sales Text Message Examples to Skyrocket Replies: Best-Performing SMS for Sales

If you’re looking to increase conversion rates for sales outreach, texting is a great place to start. While the average open rate for emails hovers from 26-42%, almost all—98%—of text messages are read. Though most text messages are read, not all are responded to. Do you know what will keep you from getting left on […]
5 Do’s and Don’ts for Mortgage Marketing with Mortgage Rates Dropping

How to Maximize Outcomes Today and in Six Months In great news for house-shoppers, house owners, and mortgage companies, average 30-year mortgage rates just dropped to their lowest level in over a year. As of early August, 30-year mortgage rates stood at 6.125%. This “means better pricing to consumers, incentivizing them to take advantage of […]
Are Seniors Texting? 25 Statistics that Prove Older Adults Text, Too

90% of consumers favor receiving business communications through SMS. But does this include older adults? Are seniors texting too? 98% of texts are read, often within 90 seconds, with 45% response rates. In contrast, email has an average 38% open rate and 6% response rate. But, seniors texting is often a concern for companies thinking […]
Is HubSpot SMS Right for You?

Used and loved by countless businesses, HubSpot is an all-in-one customer relationship management (CRM) platform, and a top choice for marketing and sales tech stacks. HubSpot now offers an SMS add-on, with two-way SMS in BETA. Is HubSpot SMS the right choice for your sales and marketing strategy? Text messaging can be a powerful tool […]
Why Business SMS Campaigns Fail: 6 SMS Mistakes

Though SMS is a powerful tool for both sales and marketing, it’s common for business SMS campaigns to fail—or that SMS is never even pursued to begin with. With the clear benefits that SMS has to offer, why don’t more companies do it? Unlike the traditional channels of emails and phone calls, texting customers comes […]
Fundamentals of Conversational AI vs. Generative AI

Fundamentals of Conversational AI vs. Generative AI Definitions, Differences, and Use Cases Struggling to understand the differences between conversational AI vs. generative AI? While both are highly useful and popular subsets of artificial intelligence (AI), they employ very different techniques, have differentiated use cases, and pose unique challenges. Conversational AI and generative AI have both […]
AI vs. Automation: Critical Differences

AI vs. Automation: Critical Differences How to Use AI For Sales and Marketing People often use the words AI and automation interchangeably. However, AI and automation are not the same thing. What is AI? What are the differences within AI vs. automation? By combining AI and automation, businesses unlock endless potential in terms of efficiency, […]
What is Speed-To-Lead? Three Common Myths to Disregard

Believe it or not, speed-to-lead is the biggest driver of lead conversion after a lead is generated. Yet, 1 in 2 businesses still fail to respond to their leads in 24 hours, despite the fact a prospect is 21x more likely to purchase when contacted in the first five minutes. Even knowing those statistics, many […]