What NOT to Do at Every Stage of the Customer Journey | Oct 24, 2024 11:00 AM PST

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Imagine a world where every step you take in business hits that sweet spot of success—that’s the essence of ’73 and Sunny.’

We invite you to pull up a chair and listen in as we have candid conversations with leaders in tech, sales, and marketing. In each episode, we pull back the curtain to reveal the most innovative strategies, offer up real, tangible advice, and share insights that are the result of years of experience and experimentation across various industries.

But we’re not just talking shop. We’re diving deep into the nitty-gritty, getting our hands dirty with the details that matter. With ’73 and Sunny,’ you’re getting more than just another podcast; you’re getting a masterclass in carving out your niche and finding that perfect equilibrium in the fast-paced world of business.

So, are you ready to take this journey with us? Join us biweekly as we navigate the path toward that sweet spot, guided by the wisdom of those who’ve walked it before.

Episodes

Episode 21: Jonathan Hafemann

What does it take to scale a startup from zero to $40 million in just four years? In this episode of ’73 and Sunny,’ we sit down with Jonathan Hafemann, a revenue leader who has brought four different startups through the highs and lows of growth and innovation. Jonathan shares

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Episode 20: Stefan Burak

How do today’s sales leaders navigate the expanding web of decision-makers in enterprise sales? In this episode of ’73 and Sunny,’ we sit down with Stefan Burak, a sales veteran with two decades of experience across a variety of company sizes, from startups to large corporations. Stefan shares his journey

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Episode 19: Erik Aberg

What does it take to unite sales professionals in a collaborative network that tackles today’s go-to-market challenges? Join us on this episode of ’73 and Sunny’ as we chat with Erik Aberg, founder of Avant Garde Collaborative and a seasoned sales expert with over 18 years of experience. Erik delves

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Episode 18: Sara Malo

What’s the secret to juggling multiple executive roles in the competitive digital marketing landscape? In this episode of ’73 and Sunny,’ we welcome Sara Malo, a marketing veteran with 23 years of experience, currently serving as the President and COO of LinkUnite and VP of Partnerships at LeadGenWorld. Sara shares

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Episode 17: Jason Rushforth

How do the grit and work ethic of today’s sales professionals compare to those of previous generations? In this episode of ’73 and Sunny,’ we sit down with Jason Rushforth, a seasoned sales leader with over 25 years of experience at major companies like Salesforce and Oracle. Jason shares his

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Episode 16: Tina Miller

How is one of the nation’s largest universities partnering with OpenAI to take higher education into the future? In this episode of ’73 and Sunny,’ we’re joined by Tina Miller, Executive Director of Creative and Communications for Enterprise Technology at Arizona State University. Tina discusses ASU’s innovative use of AI

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Episode 15: Debbie Conrad

When it comes to lead generation, where is the balance between quality and volume? In this episode of ’73 and Sunny’, we’re joined by Debbie Conrad, head of new business development for The Lead Group and founding member and advisory board member for Link Unite. Debbie shares her experiences in

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Episode 14: Erik Lyon

Can virtual reality create the ultimate sales environment? Join us in this episode of ’73 and Sunny’, where we sit down with Erik Lyon, who brings a decade of experience in managing sales teams and a background in entrepreneurship. Now at Verse.ai, Erik navigates the integration of advanced technologies with

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Episode 13: William Schoeffler

Can the discipline of a pilot steer the future of fintech? In this captivating episode of ’73 and Sunny,’ we sit down with William Schoeffler, founder of Hitch, a trailblazing fintech platform. William shares his unique path from aspiring fighter pilot and EMT to pioneering in the fintech space, revealing

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Episode 12: Steve Frost

Are sales roles becoming obsolete in the age of AI? Find out in this thrilling episode of “73 and Sunny,” where we’re joined by the extraordinary Steve Frost. With a career that has spanned the revolutionary changes in tech over the past 25 years, Steve, a former researcher at TSIA

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Episode 11: James Buckley

Ever wondered about the secret ingredient to skyrocketing your sales career? In the latest episode of “73 and Sunny,” we delve deep into the dynamic world of sales with none other than James Buckley, the vibrant co-host of the Sell Better Daily Sales Show. Renowned for his expertise in elevating

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Episode 10: Jack Markham

How do you make some life’s biggest decisions, like choosing a mortgage for your first home? It’s a complex process, often navigated with little guidance. In this episode of “73 and Sunny,” Damien Swendsen sits down with Jack Markham, Senior Director of Performance Marketing and Business Strategy at Red Ventures,

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Episode 9: Eric Troutman

Join us in this week’s episode as we sit down with Eric Troutman, the undisputed TCPA Czar and one of the country’s prominent class action defense lawyers. Erc, the creator of TCPA World, shares his unparalleled expertise in navigating the complexities of TCPA compliance, advocacy, and defense. With a career

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Episode 8: Scott Leese

Join us in this week’s episode as we sit down with Scott Leese, a distinguished sales leader and four-time founder renowned for his dynamic approach to sales strategy and content creation. In a candid discussion, Scott unveils his journey from leveraging LinkedIn as a powerful networking tool to hosting the

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Episode 7: Cassandra Pazderny

Join us in this week’s episode as we sit down with Cassandra Pazderny, VP of Customer Success at Verse.ai. As colleagues at Verse.ai, we delve into the transformative journey of turning a product with notable churn into a customer-centric renewal powerhouse. They discuss Verse.ai’s customerr-centric approach, the importance of collaborative

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Episode 6: Josh Braun

Join us in this episode as we sit down with Josh Braun, founder of Braun Training and a renowned figure in the sales landscape. Josh delves into his journey from teaching kindergarten to working at Nickelodeon Studios, exploring how these experiences shaped his approach to sales and content creation. Josh

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Episode 5: Mandy Basra

Join us in this week’s episode as we sit down with Mandy Basra, Director of Carrier Relations at Verse.ai, to delve into the recent FCC ruling and its impact on consumer engagement. With over ten years of experience in carrier relations, Mandy discusses the FCC’s move to close the lead

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Episode 4: David Tal

Join us in a very special episode as we sit down with David Tal, CEO and co-founder of Verse.ai. Dive into David’s journey from UCLA to founding an AI-driven customer engagement platform, driven by his ambition to position San Diego as a hub for tech and innovation. Discover how he

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Episode 3: Scott Payne

Join us in this week’s episode as we sit down with Scott Payne, Chief Product Officer at Shape CRM. Drawing from his extensive experience in lead management, Scott delves into the nuances of lead response systems, discussing the transformative impact of AI on CRM technology. Scott also shares compelling insights

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Episode 2: Andrew Pawlak

Join us in this episode as we sit down with Andrew Pawlak, CEO and co-founder of Rebel IQ. With nearly two decades in the lead generation and marketing space, Andrew delves into the intricacies of online inquiries, the human element behind every lead, and the challenges of capturing consumer attention

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Episode 1: Joey Liner

Join us in this episode as Joey Liner, founder of Liner Connections, discusses the realities of tech, sales, and marketing. With a wealth of experience, Joey talks about creating real connections, understanding customers, and adapting to changes in marketing rules. His practical advice and personal journey offer a down-to-earth perspective

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