Scale marketing revenue with AI-powered conversations
Verse is marketing follow-up done perfectly every time, 24/7. We empower marketing teams to drive more revenue, make data-backed decisions, and take full control of their pipeline with an AI agent nurtures and engages leads across SMS, RCS, webchat, email, and voicemail.
At Verse, we know you work hard for every lead—and we make sure it doesn’t go to waste. Verse’s conversational AI agents follow up with MQLs immediately, then report the results back with the kind of revenue attribution marketing teams rarely get.
Real Verse client results
Leads going cold? Convert more with AI lead nurture
Verse is conversational AI for marketing that conducts lead nurturing and follow-up consistently. AI agents reach out immediately for every new lead and nurture old leads so they don’t waste away unworked in your database.
Verse’s lead nurturing software maximizes the return on every dollar of your lead-gen spend. AI lead nurture works each lead across SMS, RCS, email, and voicemail for up to six months—all inside one lead nurturing marketing automation workflow, and every touch is reportable back to your team.
Verse includes:
- Immediate outreach for every new lead within 15 seconds
- Systematic re-engagement of old or dormant leads already sitting in your database
- Nurture across SMS, RCS, email, and voicemail for up to 6 months
- Analytics dashboard for lead and engagement data
- AI chatbot for marketing that lives on your website to promote form fills
Don't lose another lead to slow follow-up
Verse is an AI agent built for revenue teams to maximize conversion rate and close more through omnichannel engagement that meets prospects where they are.
Don’t lose another lead to slow follow-up. Speed is a huge predictor for conversion—and with Verse, every MQL gets a response in 15 seconds or less.
Verse eliminates sales team variables (speed-to-lead and inconsistent follow-up) that affect marketing performance and your bottom line. Optimize for conversion rate with better follow-up that doesn’t rely on sales bandwidth. Verse’s conversational AI agents act across webchat, SMS and RCS, email, and voicemail. Engage every lead with conversational AI marketing instead of static, one-way campaigns, and get measurable results back through revenue attribution and performance analytics.
A lead management tool built for marketers
Verse does more than just lead engagement: our visual analytics dashboard is a marketer’s dream insights suite. Verse is the lead management tool that gives you real-time performance data and actionable insight to optimize campaigns and drive growth.
See campaign performance, leads by source, full conversation histories, unqualified reasons, appointments set, and more—all in one place.
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Verse empowers marketing teams to manage your leads with more confidence and optimize performance over time. And, most importantly, get marketing credit through revenue attribution that ties appointments and conversions back to lead source and campaign.
Our lead source analytics allow you to observe which lead sources are performing best in terms of engagement, qualification, and conversion, so you can allocate budget in the smartest way possible.
Reach every lead with AI SMS marketing
Make the most of every lead by reaching them on the channel that converts best: text. Verse supports SMS and RCS, alongside webchat, email automation, and voicemail drops, with a focus on text because it converts at the highest rate.
Verse supports promotional SMS marketing campaigns as well as live lead workflows. Verse’s AI SMS marketing engages leads in natural, two-way conversations that allow leads to engage, ask questions, and qualify through conversation. With RCS, Verse keeps your brand front and center with contact cards, rich messaging, and encryption, including a fallback to SMS in the case that RCS is not available.
For unresponsive or not ready leads, Verse nurtures them via text, email, and voicemail so no lead is lost to a channel preference your campaign didn’t anticipate. Turn on consistent omnichannel engagement across the full nurture window with Verse.
AI that works before the form is filled out
Verse also includes a sophisticated AI chatbot (also called AI digital web assistant) that lives on your website, improving conversion and reducing bounce rate by guiding visitors to the right product or service for them. This conversational AI marketing layer drives more form fills, generating first-party leads directly.
The moment a form is submitted, Verse texts the lead and qualifies them in real time, so no first-party lead sits untouched.
Verse is not a generic chatbot. Because it’s connected to your CRM, the conversation adapts to who’s actually visiting, and every new lead is fed straight back into your systems. It grounds every response in your own content (site pages, FAQs, product info) instead of guessing, so visitors get accurate answers.
Seamless integrations with real-time insights
Connect to all of the tech you already use and get actionable insights to optimize your customer’s experience.
Features built for marketing teams
Spend less and convert more with Verse
Unlock the power of AI agents for your business
AI lead management to drive marketing ROI
Verse
- Every lead is engaged within 15 seconds
- Every lead is nurtured for at least one month
- Use SMS with average open rates of 98%
- MQLs are qualified and confirmed as a warm prospect before it's passed to a human employee
- Analytics show what campaigns and lead sources are performing best for optimized spend
- Eliminate sales team variables that affect marketing performance
Without Verse
- MQLs are engaged in 24 hours or more or ignored
- MQLs are dismissed after 1-2 outreach attempts
- Use marketing emails with average open rates of 20-30%
- Human employees waste countless hours on leads that should have been disqualified
- Marketing teams struggle to make sense of their numbers and waste money on unproductive leads
- Sales is inconsistent with follow-up
Frequently asked questions
What is lead nurturing software?
Lead nurturing software automatically follows up with leads over time, across channels like SMS, email, and voicemail, so prospects who aren’t ready to buy yet stay engaged instead of going cold in your database.
How does AI lead nurture work with Verse?
Verse engages every new lead immediately and re-engages older or unresponsive leads already sitting in your database, nurturing each one across SMS, RCS, email, and voicemail for up to six months. Every interaction is logged and reportable.
Can I send Verse leads from any source?
Yes! Verse’s sophisticated integration process allows you to send leads to us for omnichannel nurture from practically any lead source.
Why do old leads still convert with the right nurture?
Old leads aren’t dead. They’re simply unworked past the first attempt or two. Verse continues the conversation over months rather than days, which recovers spend that would otherwise be wasted on leads a team gave up on too early.
What channels does Verse use?
Verse leads with text, because it’s the highest-converting channel for consumer leads; but it also layers in RCS, email, and voicemail so outreach continues across whichever channel a lead is most likely to respond on.
Is Verse different from a standard drip campaign?
Yes. A drip campaign sends the same messages on a fixed schedule regardless of response. Verse’s outbound AI holds real two-way conversations, adjusting based on what each lead says and handing off only leads that are genuinely sales-ready.
What kind of reporting does Verse include?
Verse reports on campaign performance, leads by source, engagement and qualification metrics, conversation histories, and unqualified reasons — plus revenue attribution back to the campaign and source that generated the lead.
How does Verse’s AI chatbot work on my website?
Verse’s AI chatbot for marketing engages visitors in real time, guiding them to the right product or service to reduce bounce rate and lift on-site conversion. When a visitor fills out a form, Verse automatically follows up by text to qualify that lead immediately.
How does Verse handle marketing compliance and TCPA?
Compliance is built into the Verse platform across every outreach channel, and includes TCPA compliance for SMS and phone.
Ready to learn more?
Supercharge omnichannel outreach with Verse for real, measurable results.
We’re eager to listen to your goals and discuss how Verse can help you achieve them.
We’ll show you the Verse product, how it works, and what it can do for you.