Maverick Windows Case Study

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Case Study helped Maverick Windows generate hundreds of customer reviews and become one of the most prominent replacement window companies in Texas

Case Study

“There are a million different window providers you can go with. What Verse allows us to do is stand out in a crowd. We can make a connection via Verse, bring those clients back into our call center where they can have a human interaction with our team, and then we can really sell them on our services, set good appointments, and go on to sell those appointments. And that to me is a win, win, win.”

Joe Tankard, CMO, Maverick Windows See Case Study

Maverick Windows’ Challenges

Maverick Windows was curious about AI and how it could help their business, but they were having a hard time finding a solution that piqued their interest and offered exactly what they needed. 

Some of the areas they were facing challenges they needed AI to help solve included: 

  1. Human Capital: The Maverick Windows team was full of great inside sales reps (ISRs), but they were looking for a solution to help them become more efficient and effective.
  2. Speed to Lead: Opportunities were missed because ISRs weren’t able to take action quickly enough. 
  3. Lack of Customer Reviews: Maverick Windows was lacking a strong presence online and needed to be able to leverage reviews to establish trust with prospective customers and earn their business.

The Verse Solution

Together with their Verse account manager, the Maverick Windows team set up:

  • CallConnect™: Custom conversation campaigns that enable to seamlessly transfer calls directly to the Maverick Windows team. This provides ISRs with qualified, high-intent leads so they can set appointments and generate business.
  • Verse Capture: A form was added to Maverick Windows’ website to generate leads, which are followed up with via text 24/7/365.
  • Review Campaigns: Quarterly campaigns were created to send texts (that actually sounded like they came from a human) asking customers to leave a review on Google My Business and similar platforms.

The Results

in revenue generated
Over 300
customer reviews across multiple platforms

See Verse in Action

These are REAL conversations between our Verse concierge team and a lead sent to us from Maverick Windows. Personal info has been anonymized.


Review Campaign


Inbound Lead Campaign