A Home Builder’s Guide to Effective Lead Management

Competition in the home builder and home remodeling industries is tight, which means lead management matters. Companies often focus their energies on marketing. They build beautiful websites and invest in advertising so they can get their name seen by people who want a new or remodeled home. Builders establish a visual presence for their company, […]

7 Ways AI is Transforming Modern Lead Generation

Regardless of the industry, lead generation is undergoing a massive transformation. The process of attracting and capturing the interest of potential customers is changing. This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations. Enter AI-driven lead generation. In today’s digital age, potential customers are […]

A Homebuilder’s Guide to Lead Qualification Automation

All leads are not created equal. When working with and pursuing leads, choosing the right ones to follow up with is important. When there are too many leads for your salespeople to contact, leads—even highly qualified leads who are genuinely interested in your company for their homebuilding needs—can easily fall through the cracks. Lead qualification […]