How to Get the Most ROI From Your Home Builder Marketing Budget
When you spend money on home builder marketing, you want your message to reach people who will buy your homes. Your goal is to make a profit, so you can grow your business and sell more homes. But how do you get the most bang for your buck? In other words, what kind of marketing […]
Five Tips for Building Your Home Improvement Sales Funnel
Are you working on generating more sales for your home improvement business? First, you need to find out who wants to buy your services. After all, you won’t make many sales if you are advertising your services to a completely random audience. You probably already have a good idea of who is looking for the […]
Are Seniors Texting? 25 Statistics that Prove Older Adults Text, Too
90% of consumers favor receiving business communications through SMS. But does this include older adults? Are seniors texting too? 98% of texts are read, often within 90 seconds, with 45% response rates. In contrast, email has an average 38% open rate and 6% response rate. But, seniors texting is often a concern for companies thinking […]
4 Ways AI Builds Brand Awareness
AI has become an increasingly vital tool for many marketers. It can help with many tasks necessary to get the word out about your brand–including increasing brand awareness. With the right strategies, you can use AI to improve your reach and let more people know about you. The Importance of Brand Awareness Brand awareness is […]
Social Media for Home Builders: A Beginner’s Guide
It’s nearly impossible to build a modern marketing strategy without at least considering social media. Now the main online activity for most demographics, platforms like Facebook and Instagram are a perfect opportunity to reach and engage your audience of prospective homebuyers. Of course, home builder social media does not lead to guaranteed success. Get your […]
Why Business SMS Campaigns Fail: 6 SMS Mistakes
Though SMS is a powerful tool for both sales and marketing, it’s common for business SMS campaigns to fail—or that SMS is never even pursued to begin with. With the clear benefits that SMS has to offer, why don’t more companies do it? Unlike the traditional channels of emails and phone calls, texting customers comes […]
Ultimate Guide: 20 Marketing Compliance FAQs
Get answers to 20 frequently asked questions about marketing compliance in our ultimate guide. Stay informed and ensure your marketing efforts are compliant.
Why Quality Over Quantity Matters In College Admissions Marketing
We’re in the midst of an interesting trend in higher education marketing, specifically college admissions marketing. After a significant and worrisome dip in college applications during the COVID-19 pandemic, applications have risen significantly in the last two cycles. The fall 2023 recruitment cycle saw a significant surge of applicants to four-year institutions, and early indications […]
The Best Home Builder Websites To Inspire You in 2024
It’s nearly impossible to build a modern marketing strategy without at least considering social media. Now the main online activity for most demographics, platforms like Facebook and Instagram are a perfect opportunity to reach and engage your audience of prospective homebuyers. Of course, home builder social media does not lead to guaranteed success. Get your […]
Home Builder Advertising: All You Need To Know
Advertising is an essential part of growing any brand and ensuring that you are able to meet your goals. As a home builder, you need a comprehensive advertising plan that will allow you to reach out to potential clients, share the services you perform, and provide them with the information they need to make a […]