Crafting an effective home builder website is a key part of ensuring that potential customers can find you when they are ready to make a purchase. With a solid website design, you can show off the best things about your brand and encourage customers to choose your business for their home-building needs. However, in many cases, it can be difficult to determine the best design for your website. By looking at the best home builder websites of 2024, you can get a better idea of what you might want to include in your custom home builder website and how to manage your website design as effectively as possible.
To make it easy, we’ve compiled a list of the best home builder websites.
1. Lennar Corp
The Lennar Corp website has a lovely, streamlined design that helps evoke feelings of simplicity–which is at the core of the Lennar motto. It prides itself on offering “a simpler way to buy.” As a result, the entire website is geared toward creating that impression and feeling for interested buyers.
As buyers browse through the website, they’ll find it easy to search available homes. This includes the ability to filter by city, zip code, or community. The Lennar Corp website clearly spells out what its properties offer and what buyers can expect when dealing with them. Furthermore, the website makes it easy to contact the team when needed.
2. D.R. Horton
On the D.R. Horton website, interested buyers will start with a look at the types of homes the company builds most often. They’ll find key information about the brand in a quick video that gives interested buyers a feel for the company as a whole. D.R. Horton is one of the biggest homebuilding companies in America. Billed as “America’s builder,” the company prides itself on its position in the community.
The website also evokes a sense of warmth and connection as buyers see images of others who have chosen homes provided by the company. This strategy helps buyers imagine themselves in a home of their own. As a result, a sense of connection is made that will motivate them to move forward with the brand.
3. NVR
Like many other home builders, NVR Homes focuses on its niche from the moment you open the website. NVR Homes offers luxury real estate options, and the website is certainly designed with luxury in mind. They share information about how quickly the company can help buyers move into the home of their dreams.
Additionally, visitors can see the range of home options the builder can provide–including multi-story residences, single-level options, and more. The NVR website focuses on a simple, classic design that makes it easy for potential buyers to find the content they’re looking for.
4. Taylor Morrison
Taylor Morrison’s website puts the information new home buyers are looking for front and center when they visit the website. It includes a look at new interest rates, including fixed-rate mortgages versus annual percentage rates.
Next, the website quickly offers information about where the company operates. This tactic not only helps with local SEO, but also allows buyers to quickly determine whether Taylor Morrison builds in the right area for their needs. The company continues its quest to provide relevant information to potential buyers by offering information about warranty and financing directly from the homepage. As a result, buyers get everything they need to make a home purchase decision in one location.
5. KB Home
The KB Home website focuses heavily on creating a sense of warmth and connection. KB Home wants its clients to know they’ll “be with them every step of the way.” Their website focuses on creating that feeling.
Directly from the homepage, it offers the option for buyers to walk through the process of creating their dream home and living in higher comfort. However, the website does not focus on images of homes. Instead, it features people living in them, helping the visitor to connect with them. KB Home offers a variety of personalization options, rather than cookie-cutter construction. Therefore, it focuses on evoking that feeling of home, rather than on showing the homes already created by the company. Their strategy makes them one of the top home builder websites.
6. Beazer
The front page on the Beazer website shows off a beautiful, open kitchen and the headline, “Let’s Build Your Future.” The website focuses on the idea of building a dream. They want prospects to find the perfect place to live by crafting that reality.
Beazer offers a slideshow of homes’ interiors, from a glimpse at a kitchen–the heart of many homes–to the image of a home office. The Beazer homepage is clear and simple, with few distractions that could draw the user’s mind away from the task at hand.
7. Shea
On the Shea Homes homepage, buyers are immediately invited to “find their home.” There are move-in-ready homes displayed directly on the homepage. Buyers have the option to filter by available communities and where they want to go.
The website cuts straight to the chase, letting the homes speak for themselves. As buyers continue to browse, they are welcome to explore what they need for their own “new normal.” They get a glimpse of what they want the rest of their lives to look like. With its simple format, it’s no wonder Shea is at the top of our list of home builder websites.
8. Smith Douglas
On the Smith Douglas website, buyers are immediately greeted by a slideshow of images. They are given an idea of what they might find when they select the home of their dreams. The website lays out popular floor plans and designs that are chosen by many buyers. Then, as buyers continue to scroll down, they are invited to learn more about the company. As a result, the information buyers are most interested in is right in front of them as they browse.
9. Landsea
Landsea Homes focuses on quick move-ins and getting people into their new homes as soon as possible. The company also offers a great deal of educational material that can help buyers make the critical decisions that come up as they select their dream home or get ready to make a purchase for the first time. The website starts with a scrolling slideshow of links that invite buyers to learn more about the homeownership process. This approach helps build considerable confidence in buyers and encourage them to trust Landsea with their building needs.
10. Bloomfield Homes
The Bloomfield Homes homepage is on a slider that displays both the interior and exterior of many of the company’s homes. Visitors are welcomed with the header, “Making Dreams Come True.” Since Bloomfield Homes is focused in the Dallas/Fort Worth area, it offers information geared toward that specific area. They include local mentions that help bring the website higher in local SEO.
The website also has the information customers are most likely to be looking for right there on the homepage. This includes information about possible floor plans and available homes created by the company.
11. Meritage Homes
As buyers explore the Meritage Homes website, they’re greeted by the option to quickly search for homes in their target area that fit their needs. They can swiftly narrow down available options, which makes it easy for them to determine whether the company has a home in their target area. This home builder website’s simple design makes it easy to keep the focus on finding the perfect home as buyers scroll through those pages.
12. Betenbough Homes
Like many home builder websites, the Betenbough Homes website opens with an image designed to evoke a feeling of home and comfort. It highlights the benefits of building with the company, including current offers that are likely to draw potential buyers’ attention. Furthermore, it offers a look at available properties, so buyers can see which ones are move-in ready and get a better idea of whether they are a good fit for their needs. From there, the website offers more information about the company as a whole, which can be critical in helping a buyer make a decision.
13. Stanley Martin
On the Stanley Martin website, a simple, classic design focuses on showing exactly what sets the brand apart and why customers might want to partner with that specific brand. The homepage directs customers to the information they’re most likely to be interested in, from data that can help them move forward with setting a budget to offering them more information about mortgages and how to secure one.
Finally, the company makes sure that its value proposition–its focus on clients’ lifestyles and needs–is front and center in every detail shared throughout the homepage. The homepage focuses on images of home interiors and people living life in them, which helps evoke a feeling of security and desire from many visitors.
Get Inspiration for Your Home Builder Website
As you create your home builder website, these brands can offer inspiration that may help you take your designs to the next level. Take a look at them to learn more about the information you need to include or how to create a captivating website that will draw customers in and offer them more information about what you can accomplish.
