If you’re a business owner or marketer looking to maximize customer engagement and increase ROI, you’ve come to the right place. In this blog, we’ll be exploring some of the unique ways that automated SMS campaigns can help companies improve customer engagement—and ROI. From re-engaging free trial fall offs to reviving dormant leads and sending special offers and promotions, automated SMS offers a variety of ways to help you reach your business goals.
1. Re-engage free trial fall offs
One of the key benefits of using automated SMS campaigns is the ability to re-engage free trial fall offs. If you offer a free trial of your product or service, it’s likely that some potential customers will not end up converting into paying customers.
As a matter of fact, only about 25% of consumers who sign up for a free trial convert to paying customers – leaving a whopping 75% on the table! Crazy.
With Verse’s AI-enabled SMS, you can easily send them personalized messages that give tips on how to get their most out of their free trials, extend trials for people who haven’t had a chance to utilize your product or service, find out why those who didn’t convert decided not to move forward, identify marketing channels that are better for free trials than others, and so much more.
2. Revive database leads
Another great use for automated SMS is to revive dormant leads from your database. If you have a database of potential customers who have shown interest in your product or service but have not yet made a purchase, Verse can help you effectively re-engage with them in a personalized way. By sending them targeted messages that remind them of the value your company offers, and addressing any objections or concerns they may have, you can boost the odds that they will become paying customers.
One of the key benefits of using Verse for this purpose is that it allows you to reach out to these leads in a way that feels personal and authentic. This is important because many leads may have lost interest or forgotten about your company, and it is crucial to re-engage with them in a way that is engaging and relevant. This is also an effective way to clean up your database and remove people you know don’t want to be contacted.
3. Automated SMS for special offers and promotions
Easily and effectively reach out to clients and partners to promote products and services in a way that is sure to grab attention. This can help drive more sales and increase customer engagement, ultimately leading to better ROI.
With Verse’s automated SMS, companies can easily track and analyze the effectiveness of their promotions, giving them valuable insights into what works and what doesn’t.
During the holiday season, when everyone is bombarded with emails from various companies promoting their specials and promotions, using automated text conversations can help companies stand out from the competition.
Since texts have a higher open (98%) and response rate compared to email (22%), companies can use automated SMS to effectively reach their clients and partners and grab their attention in a crowded market. Plus, the personalized and efficient nature of text conversations can help companies engage with their clients and partners in a way that stands out from the mass of impersonal emails they are likely receiving.
4. Renewals
Automate tailored messages to your audience, reminding them about the benefits of your service or membership and encouraging them to take action. Whether it’s renewing a car lease or continuing insurance coverage, this can be especially useful for businesses that have a large number of members and want to make sure that they are retaining as many of them as possible. This can help increase renewal rates and reduce the amount of time and effort that the company’s customer service or sales team has to spend on renewing memberships manually.
Using automated SMS conversations can also help improve the customer experience by providing a convenient and easy way for members to renew their memberships. For example, if a member receives a text message from the company reminding them that their membership is about to expire, they can simply reply to the message with a keyword to renew their membership, which tells the system to take action. This can save members from having to call the company or visit the website to renew their membership, which can sometimes be a time-consuming and frustrating process.
5. Lead Score Automation
Using lead score automation, you can set up automated text conversations with potential customers that are activated by specific actions or events. For example, if a potential customer visits your website and fills out a contact form, you can automatically launch a 2-way conversation to gather important qualification data (powered by Verse of course).
This can be a particularly effective way to identify and engage with prospects who are more likely to be interested in your product or service. By focusing your efforts on these high-potential leads, you can increase the chances that they will become paying customers.
6. SMS Payment Reminders
Look, no one likes a payment reminder. But with SMS, companies can send payment reminder texts in a convenient, authentic, and personalized way. This can help make the payment reminders more relevant and engaging for the customer, which can increase the likelihood that they will take action and make their payment.
In addition to creating personalized payment reminder texts, companies can also use Verse to send automatic follow-up texts if a payment is not received within a certain timeframe. This can help the company stay on top of outstanding payments and reduce the amount of time and effort that their customer service team has to spend on chasing down late payments.
7. Surveys & Feedback
With automated SMS, send personalized survey messages to customers and ask them for their feedback. This can help the company gather valuable insights about their product or service and identify areas for improvement.
Sending survey texts can also help companies improve customer satisfaction. By asking for feedback and showing that the company values the opinions of their customers, companies can demonstrate that they care about their customers and are committed to providing a high-quality product or service. This can help foster customer loyalty and build long-term relationships with customers.
Don’t just take our word for it – the stats surrounding texting for businesses speak for themselves. According to a recent study, businesses that use text messages to communicate with their customers have seen an average increase of 19% in customer engagement. Furthermore, 75% of consumers prefer to receive promotions and offers via text message, and text messages have a much higher open rate (98%) compared to email (22%).
These statistics demonstrate the power of text messaging as a tool for engaging with customers and increasing sales. By using Verse to automate your text conversations, you can easily and effectively reach out to your customers and potential customers, improving your customer engagement and increasing your sales.
If you are not already using Verse to automate your text conversations, we strongly recommend giving it a try. 😉 Let’s talk about how Verse can help your company.
