How To Qualify Leads Without Sales Development Representatives
The standard playbook for sales teams across industries has included a layer of Sales Development Representatives (SDRs), who take the initial step of qualifying leads before passing them on to account executives to close the deal. The model is popular because it works, but it comes with potentially significant trade-offs. Hiring and training SDRs takes […]
How AI Is Reshaping the Future of the SDR Role
The sales development representative (SDR) role has always been built around a mix of consistency and scale. SDRs qualify inbound leads, perform outreach, follow up, and hand off meetings to others ready to close the deal. However, this essential role is often constrained by capacity. As AI tools enter the equation, the future of the […]
How to Use AI to Re-Engage Your Cold Leads
What if you could improve your pipeline with leads you generated last year? Traditionally, these leads would either sit untouched or require manual re-engagement efforts that rarely pay off. But using AI for cold lead engagement, you can easily take old leads that were metaphorically collecting dust in the CRM, and add them to your […]
What Is AI Sales Engagement? A Practical Guide to Smarter, Scalable Outreach
The sales engagement process is evolving. Traditionally, sales teams have spent much of their time handling early interactions with leads at the top of the funnel, where quantity demands fast and high-frequency outreach before leads are even qualified. Responding to inbound inquiries, asking basic qualification questions, and following up to keep conversations active can be […]
Want to Increase Sales? 7 Ways to Boost and Meet Your 2025 Goals
Growing sales is a key part of your brand’s mission. You want to bring in new customers, but you also need to increase the value of your existing customers, keeping them with your brand longer and encouraging them to make larger purchases. Learn seven strategies you can use to increase sales and meet your goals. […]
De-Risking Your Recession Sales Strategy: 5 Tips to Increase Sales During Recession
In the current economic climate of inflation, possible recession, and consumer hesitancy, sales and marketing teams want to eliminate risks and shift into protection mode. How can sales and marketing teams mitigate potential risks in an inflationary environment and grow ROI? If you’re looking for a recession sales strategy that actually works, this blog will […]
Struggling To Hire Sales Staff? Consider a Digital Assistant Instead
Are you struggling to hire sales staff? The current job market is unlike anything we’ve seen in the past two decades. The U.S. unemployment rate remains right at four percent. That means power is squarely in the hands of job seekers. According to the U.S. Chamber of Commerce, the number of current job openings (around […]
Speed to Lead: Why the Holidays Could Be Your Strategic Advantage
Unlock Engagement Opportunities When Everyone Else Is Off the Clock With the holiday season approaching, our team started having the age-old discussion of lead seasonality and how sales and marketing numbers might be affected. When we think about the holidays, we tend to think they are supposed to be a slow time for business. People […]
How AI Fits Into the Sales Funnel, From Lead to Close
In a business context, AI is no longer just a buzzword. A 2023 McKinsey study found that more than 60% of organizations now use AI in at least one of their business functions, a number that should surpass 70% before the end of this year. Marketing and sales are especially popular areas of implementation. But […]
The Best Day of the Week to Contact Leads
The Best Day of the Week to Contact Leads Reach prospects when they want to talk. Ever wondered if the day of the week makes a difference when it comes to lead response? At Verse, we use both text and calls to contact and qualify millions of leads per week, and we’ve put together both […]