When you’re selling homes, one of the questions you should always be asking yourself is, “What’s the best way to communicate with my customers?” The answer to that is going to be different than it was 10 or even five years ago. Text marketing has moved up in popularity, becoming one of the most successful ways to communicate with today’s audience, especially when used appropriately and in tandem with other forms of communication, such as emailing and phone calls.
Here are five reasons why home builder sales teams should be using text marketing to make their jobs easier and help shorten the sales cycle:
1. Reach Customers Where They Are
Not everyone will answer their phone, and it may take them a while to listen to a message on voicemail. Similarly, email is not the most reliable way for home builder sales teams to communicate because some people get flooded with emails and don’t take the time to sort through them right away. Texts, on the other hand, usually get looked at right away, and they are more likely to get a response.
Just be sure you are playing by the rules when you send a business text. Unsolicited texts are not welcome, and they could get you in hot water legally.
2. Better Personalization
Whether you’re sending a quick reminder about an appointment, letting a prospect know an interesting fact about your home builder business, or following up on a previous conversation, a text is short, sweet, and to the point. It feels more personalized, and it tells the customer that you are thinking about them.
3. Increases Engagement
Texts are easy to respond to, and they usually do get a response. Ease of use encourages engagement, allowing you to interact more frequently with your customers. You’ll be able to suggest next steps, such as:
- Touring a model home
- Meeting face-to-face to discuss the buying process
- Discussing financial options to make monthly payments more affordable
4. Moves Buyers Efficiently Through the Sales Journey
Leveraging the use of automated texts gives you a break while keeping your buyers moving down the sales funnel. When they respond to the text, you can jump back into the process and lead them toward the end goal: the final sale! With less pressure on you to initiate engagement, you can focus your time and resources on more important things, making you and your entire sales team more efficient.
5. Decreases the Need for Traditional Phone Calls
Your audience has changed over the years, and home buyers may be less willing to answer a ringing phone. Talking on the phone can be difficult for introverted people. It can also be less private if they are in a public setting. Phone calls tend to be disruptive, and there’s the risk that it could be a scammer on the other end. Texting is more private, more personalized, and does not require awkward conversation.
AI Technology Maximizes the Benefits of Text Marketing
AtlasRTX AI uses webchat and text to help your home builder company sell more homes. Not only does the AI digital assistant generate and qualify leads, the AI technology also produces personalized, automated texts to guide your prospects through the sales journey. You will experience shorter sales cycles, more customer engagement, and happier home buyers!
Contact us to talk to an AI expert who can further explain the benefits of AtlasRTX AI webchat and text.
