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Prospect engaging in two-way SMS conversation with a brand

How Two-Way SMS Supports the Customer Journey

98% of texts are read, and 74% of people respond to a text from a business within one hour. Those are some crazy good numbers. However, while the potential for SMS engagement is sky-high, the majority of businesses don’t enable two-way SMS. This can be a costly mistake and leave

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A woman looks at her phone as she is receiving a marketing text message that is SMS compliant.

Why SMS Compliance Matters: 5 Risks You Can’t Ignore

Text messaging has become one of the most effective ways to reach your customers and audience. It’s fast, direct, and personal—but these are also the reasons why this industry is so heavily regulated from a marketing standpoint. Does your marketing team understand why SMS compliance matters? Every text a business

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