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A woman looks at her phone as she is receiving a marketing text message that is SMS compliant.

Why SMS Compliance Matters: 5 Risks You Can’t Ignore

Text messaging has become one of the most effective ways to reach your customers and audience. It’s fast, direct, and personal—but these are also the reasons why this industry is so heavily regulated from a marketing standpoint. Does your marketing team understand why SMS compliance matters? Every text a business

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Woman texting with a brand that demonstrates SMS compliance

SMS Compliance Checklist: 8 Action Items for 2026

If you want to text your customers or leads, you must first start with SMS compliance. While texting has become popular for its 98% open rates and high reply rates, brands must consider compliance before their first customer text is even sent. One of the most important elements of a

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