Competition in the home builder and home remodeling industries is tight, which means lead management matters. Companies often focus their energies on marketing. They build beautiful websites and invest in advertising so they can get their name seen by people who want a new or remodeled home. Builders establish a visual presence for their company, showcase their homes, and update their blog regularly. They do whatever it takes to generate leads.

Then, the leads start coming in, and things start going wrong. Businesses that focus on marketing sometimes forget that the next step is just as important. Instead of effectively managing their leads, they take too long to contact them back, put too much pressure on leads who are not ready to buy, or waste time pursuing unqualified leads. Because of poor lead management, their leads fall through the cracks.

These losses can take a serious toll on a home builder or home remodeling company. However, the trend can be turned around with the help of conversational AI. In recent years, AI has made huge leaps. For example, it is helping to streamline home builder lead management. In fact, AI makes businesses more efficient and cost-effective. As a result, their staff can concentrate on the tasks that require human interaction. How can AI help you improve lead management? Read on to learn how AI chatbots can help you see the best return on your marketing investments.

Generate Quality Leads

Home builder lead management is a hundred times easier if you get quality leads. Quality leads are the people who are seriously interested in buying a home. They have the desire to purchase, and they have the ability to pay. Best yet, they want to move forward quickly with their new home, so they will likely make a decision right away. Quality leads do not waste your time.

Are you frustrated by the amount of low-quality leads you get from your website and marketing efforts? Consider using an AI chatbot to generate and qualify leads. Instead of revamping your entire website, use a chatbot to help website visitors find what they are looking for and communicate their interest in buying a home.

How Do Chatbots Generate and Qualify Leads?

Chatbots, or digital assistants, are available 24/7. As a result, visitors can conveniently research your homes and services at any time of the day or night. The chatbot will welcome them to the website and prompt them to enter their contact information. It can ask the visitor questions that help qualify the lead, while providing quick, real-time answers to their own inquiries. Personalized communication through a chatbot enhances the visitor’s experience with your website and keeps them engaged if they are serious about buying a home.

For example, the chatbot could ask questions about the visitor’s budget for a new home. If the visitor does not have a high enough budget for your homes, the chatbot can then categorize that person’s contact information as unqualified. If the visitor has the right budget and desires a home in the area you service, the chatbot can categorize the person’s contact information as qualified.

Benefits of Self-Qualification

Self-qualification is a huge advantage in any lead generation tool. It improves sales efficiency by allowing the sales staff to engage with the people who are most likely to convert. Qualified leads will no longer get lost in piles of unqualified leads.

It also benefits the customer. If someone self-qualifies, they will be contacted by your sales team as soon as possible. They will not have to wait long to talk to a salesperson who can guide them through the next step of the buying process.

If someone does not self-qualify, they do not have to worry about getting contacted by a pushy salesperson. It is a win-win situation for everyone involved!

Streamline Your Workflow

A lead management chatbot does much more than generate and qualify leads. After it collects contact information and categorizes the lead, it can then follow a designated workflow path that allows you to effectively handle more leads with fewer employees.

Your Sales Team Can Jump In at the Right Time

Let’s say that a visitor to your website interacts with your chatbot. After a series of questions, the visitor becomes qualified. At this point, the chatbot notifies your sales staff about the lead. Next, the sales rep can contact the person directly and guide them toward a purchase.

No Wasted Time on Unqualified Leads

Another website visitor shows some interest in your homes, but is not ready to commit. Perhaps they are unwilling to share their budget or they do not have a definite idea of when they would like to purchase a new home. The chatbot categorizes the lead as unqualified, and then provides automated texts or emails to nurture the relationship.

At this point, your sales staff can find the person’s contact information if they want to, but they have not spent any time pursuing the lead. During the nurturing process, the person still has the opportunity to self-qualify. If they do self-qualify, a member of the sales staff will be notified and can reach out.

This streamlined workflow saves your staff hundreds of hours reaching out to people who are not ready to buy a home. Instead of wasting sales time on unqualified leads, your staff can concentrate on converting qualified leads into buyers. This can shorten your sales cycle by up to 50%, which means you will have more time to sell homes and earn revenue.

Nurture Leads Effortlessly

Following up with unqualified leads bogs down your sales team, but every salesperson worth their salt knows that nurturing leads is an important part of the sales process. Thanks to the home builder lead management chatbot, your sales team can rely on AI for most of the nurturing process.

Send Relevant Messages

The AI assistant can automatically send out personalized messages to leads. It can learn which messaging platform the person prefers to be contacted through (such as texting, email, or another messaging app). Based on the person’s previous interaction, it can provide the person with tailored information that they may find useful, such as details about a certain property or a virtual tour.

Reinforce Your Brand

Through regular, personalized communication, you are building a positive relationship with someone who has expressed interest in your homes. You are keeping your business name at the front of the person’s mind, so they will remember you and know where to go when they are ready to buy a home.

Reduce Unwanted Sales Pressure

People who are on the fence about buying a new home may appreciate this type of gentle nurturing. They do not feel the pressure that often comes with speaking to a real person. Instead, they can make their decision when it is right for them. And when that time comes, your sales team will be ready and waiting to make the sales process as enjoyable and smooth as possible.

Be More Organized

AI lead management works seamlessly with your existing system. You do not have to give your system an overhaul, and you do not have to learn a difficult new process. Instead, the digital assistant works for you, organizing your lead contact information, categorizing your leads, and notifying your staff when a lead needs to be personally contacted.

You get all this from one centralized, trackable platform. Today’s homebuyers are looking for a digital-centric buying experience, and your team will also appreciate a streamlined, highly organized selling experience.

Analyze Data With Ease

The lead management chatbot collects and categorizes data in real-time, and this data can be retrieved and analyzed whenever you need to run a report or gather insight to help grow your business.

People tend to share more information with chatbots than they do with real people. This means you will have more accurate data to analyze. You can unlock the mystery behind your buyers’ needs, preferences, and behaviors, and then take action based on your new insights. This improves the way you interact with customers in the future, and it gives you a competitive edge over other home builders.

Improve Home Builder Lead Management With an AI Chatbot

If you are a home builder business or a home remodeling company trying to bring in more leads without spending a fortune on a larger staff, try streamlining your lead management with an AI chatbot. The chatbot will generate leads from your website day and night, gather their contact information, and self-qualify them. Unqualified leads will be nurtured through automated messages, allowing your sales team to focus on the people who are ready to buy.

Thanks to this centralized platform that integrates seamlessly with your existing system, you can gather more relevant buyer data than ever before and use it to improve the way you market and sell your homes.

Say goodbye to wasted time spent talking to people who have no intention of buying from you! The lead management chatbot gives you the freedom to do what you do best—build more homes!

AtlasRTX is your source for the AI tools that grow your home builder or home remodeling business.