Agentic AI vs. AI Agents: Your Simplified Guide
As agentic AI emerges as a revolutionary shift in the field of AI, many different definitions are already floating around—especially when it comes to comparisons between agentic AI vs. AI agents. Are agentic AI and AI agents the same? The answer is both yes and no—depending on how you look at it. So what is […]
Maximize AI Lead Scoring: How to Unlock Efficiency with AI Sales Automation
Sales and marketing teams know: creating an accurate lead scoring system is difficult. For businesses, AI is making many processes more sophisticated than ever before—including lead scoring. Using predictive analytics and lead data, AI lead scoring allows you to quickly get accurate lead scores based on previous deals closed. However, scoring is just one part […]
How AI Marketing is Transforming the Homebuilding Industry
Technology is rapidly changing the way businesses conduct their marketing processes. Even companies that have been wary of technology in the past are learning to embrace the possibilities that AI offers, realizing how, by utilizing smart solutions and employing human oversight, they can reach lofty goals, connect with more customers, and outpace competitors. The home […]
8 Ways AI Can Improve Sales and Marketing Efficiency
We’re a few years into artificial intelligence’s mainstream entry into businesses across industries, and its growth isn’t about to stop anytime soon. The global market size of AI surpassed $180 billion this year and is expected to top $800 billion by the end of the decade. AI, of course, can mean many different things in […]
Why Home Builders Should Focus on Customer Experience (and How AI Can Help)
Building a home is a milestone for a buyer, allowing them to create a space they’ll be able to enjoy and fill with memories for years to come. However, the journey from dreaming to move-in day can be complex and emotionally charged. Unlike other purchases, buying a home requires a significant investment of time and […]
10 Ways AI Is Improving the Student Experience
Artificial intelligence has entered education with a force. It’s nearly impossible to step foot on a college campus today and not experience it either overtly or subtly—and that’s before we even discuss the many workshops for students and professors on how to manage the technology. Most importantly, though, AI has shown to have massive potential […]
Is the BDR Role Dead? 5 Ways AI Affects BDRs
BDRs have been necessary for over 20 years. As of late, hyperbolic claims are circulating around the death of the BDR role. The purpose of BDRs’ work is to book qualified opportunities with account executives in a cost-efficient manner—but is this still the most effective, cost-efficient way? With technological innovation, including artificial intelligence (AI), and […]
AI Basics: What You Need to Know
AI vs. Automation: Critical Differences
AI vs. Automation: Critical Differences How to Use AI For Sales and Marketing People often use the words AI and automation interchangeably. However, AI and automation are not the same thing. What is AI? What are the differences within AI vs. automation? By combining AI and automation, businesses unlock endless potential in terms of efficiency, […]
How Top Marketers are Leveraging AI to Win Big
In today’s rapidly evolving digital landscape, the intersection of marketing and artificial intelligence (AI) is no longer a futuristic concept—it’s our present reality. Brands and marketers are constantly seeking innovative ways to stand out, connect authentically, and deliver unparalleled experiences to their audiences. As AI technologies become more sophisticated, they offer unprecedented opportunities to elevate […]