Is the BDR Role Dead? 5 Ways AI Affects BDRs
BDRs have been necessary for over 20 years. As of late, hyperbolic claims are circulating around the death of the BDR role. The purpose of BDRs’ work is to book qualified opportunities with account executives in a cost-efficient manner—but is this still the most effective, cost-efficient way? With technological innovation, including artificial intelligence (AI), and […]
AI Basics: What You Need to Know
The AI Basics: What You Need to Know The professional’s basic guide to AI Today’s companies must start benefiting from AI, or risk falling behind their competition. However, it’s vital to start with a foundational understanding of what AI is, related mechanisms, common uses, and associated risks. This ebook covers AI concepts that the modern […]
AI vs. Automation: Critical Differences
AI vs. Automation: Critical Differences How to Use AI For Sales and Marketing People often use the words AI and automation interchangeably. However, AI and automation are not the same thing. What is AI? What are the differences within AI vs. automation? By combining AI and automation, businesses unlock endless potential in terms of efficiency, […]
How Top Marketers are Leveraging AI to Win Big
In today’s rapidly evolving digital landscape, the intersection of marketing and artificial intelligence (AI) is no longer a futuristic concept—it’s our present reality. Brands and marketers are constantly seeking innovative ways to stand out, connect authentically, and deliver unparalleled experiences to their audiences. As AI technologies become more sophisticated, they offer unprecedented opportunities to elevate […]
How Top Sales Teams are Leveraging AI to Close More Deals
As artificial intelligence (AI) continues its march into the business world, its impact on sales operations has been nothing short of transformative. Today’s leading sales teams are leveraging AI to gain a competitive edge, drive efficiency, and ultimately, increase revenue. Let’s take a closer look at how AI is supercharging various aspects of the sales […]
The Basics of Home Builder AI, and How to Leverage It For Your Business
Artificial intelligence is rapidly making inroads in every industry. A compound annual growth rate of nearly 40% is only possible because industries like homebuilding benefit from its nuances. Generally speaking, home builder AI is a complicated topic to discuss because it touches everything from demand planning to construction and sales. But precisely because of this […]
AI Helps Financial Institutions Manage Complex Customer Questions
Financial institutions are operating in an increasingly complex environment, and so are their audiences. Today’s banks, brokerages, and financial advising firms have to answer increasingly complex customer questions. And customers are willing to go wherever the quickest answer is available. Within that environment, building a strategy to answer complex customer questions—no matter how nuanced they […]
Why a web-scraping chatbot creates a poor user experience
In today’s digital-first world of marketing and sales, companies are turning to automation to connect with more customers. While live chat widgets proliferate across websites all over the world, chatbots and digital assistants have become more and more popular for their ability to engage with customers 24/7. Unfortunately, the majority of “do it yourself” chatbots […]