AI Intent-Based Automation: What Is It and How Is It Transforming Workflows?
Increasingly, AI can transform workflows, improve the customer experience, and make it easier for businesses to deliver on high-level customer expectations without substantially increasing their costs. One of the critical tools that is making that process easier is AI intent-based automation. These tools help determine customer intent based on their actions and automatically trigger and […]
A Homebuilder’s Guide to Lead Qualification Automation
All leads are not created equal. When working with and pursuing leads, choosing the right ones to follow up with is important. When there are too many leads for your salespeople to contact, leads—even highly qualified leads who are genuinely interested in your company for their homebuilding needs—can easily fall through the cracks. Lead qualification […]
Fundamentals of Conversational AI vs. Generative AI
Fundamentals of Conversational AI vs. Generative AI Definitions, Differences, and Use Cases Struggling to understand the differences between conversational AI vs. generative AI? While both are highly useful and popular subsets of artificial intelligence (AI), they employ very different techniques, have differentiated use cases, and pose unique challenges. Conversational AI and generative AI have both […]
AI vs. Automation: Critical Differences
AI vs. Automation: Critical Differences How to Use AI For Sales and Marketing People often use the words AI and automation interchangeably. However, AI and automation are not the same thing. What is AI? What are the differences within AI vs. automation? By combining AI and automation, businesses unlock endless potential in terms of efficiency, […]
4 Ways Text Automation Can Help Maximize Productivity and Efficiency
As businesses grow and evolve, it can be challenging to keep up with the increasing demand for personalized customer engagement and lead response. This is particularly true for businesses with lean teams that don’t have the resources to devote to manual, time-consuming tasks like following up with unresponsive leads or engaging with customers. The good […]
7 Ways Businesses Use Automated SMS Campaigns
If you’re a business owner or marketer looking to maximize customer engagement and increase ROI, you’ve come to the right place. In this blog, we’ll be exploring some of the unique ways that automated SMS campaigns can help companies improve customer engagement—and ROI. From re-engaging free trial fall offs to reviving dormant leads and sending […]
How Automation Can Fill the Gaps in Student Services
The current generation of learners in colleges and universities is a privileged lot. Thanks to the advancement of technology, including automation, they have grown up knowing that prompt service is a right. The GenZs have enjoyed first-class customer service, accurate online product recommendations, and exceptional levels of speed and personalization in the commercial world. They […]
How To Improve Student Support Services With Automation
The opportunities for service improvements across various aspects of educational institutions seem endless. However, the student-to-staff ratio significantly impacts the efficiency of student support services. Even before the Great Resignation, the ratio was extremely low in most colleges and universities, meaning most students were underserved or not served at all. Students and staff can benefit […]