16 Higher Education Marketing Conferences You Should Attend in 2025

Professional development matters in every industry but is especially crucial in higher education. In this typically slow-moving field, learning about the most recent marketing and recruitment trends is crucial. That’s where higher education conferences come in. With the right knowledge and approach, your institution can shift and evolve the way it recruits future students—which is […]

7 Tips To Reduce Student Acquisition Costs

In higher education, marketing is increasingly becoming a zero-sum game. It’s no longer enough to simply spend to recruit and communicate with students, and hope for the best. Instead, leadership and boards will require a thorough accounting of the impact of marketing costs, and whether these costs—from advertising to communications platforms—are justified in providing a […]

Alumni Engagement: 10 Strategies Every Advancement Professional Should Know

Across the higher education realm, alumni engagement is a core activity. Long after your students graduate, they can and need to provide benefits for your institution and future students in the form of donations, volunteering, networking opportunities, and more. But these activities don’t happen automatically. Instead, colleges and universities have to actively work to engage […]

Navigating the New Landscape of Higher Education Fundraising: Strategies and Innovations

Ask most higher education professionals, and they’ll discuss the dual nature of revenue generation. Tuition may be a core driver. But higher education fundraising matters just as much as building the budget, funding scholarships, and investing in new capital projects designed to enhance the student and educational experience. At the same time, fundraising in higher […]

9 Tactics To Increase Student Enrollment at Your College or University

Higher education recruitment has increasingly become a zero-sum game. Thousands of colleges and universities are competing for increasingly fewer students, with the looming 2025 demographic cliff only complicating the problem. Against that backdrop, the status quo in student enrollment marketing is no longer enough. Last fall, only 36% of admissions officers reported meeting their enrollment […]

How Automation Can Fill the Gaps in Student Services

The current generation of learners in colleges and universities is a privileged lot. Thanks to the advancement of technology, including automation, they have grown up knowing that prompt service is a right. The GenZs have enjoyed first-class customer service, accurate online product recommendations, and exceptional levels of speed and personalization in the commercial world. They […]

How To Improve Student Support Services With Automation

The opportunities for service improvements across various aspects of educational institutions seem endless. However, the student-to-staff ratio significantly impacts the efficiency of student support services. Even before the Great Resignation, the ratio was extremely low in most colleges and universities, meaning most students were underserved or not served at all.  Students and staff can benefit […]

Why Higher Ed Must Focus on Connecting to a Globally Diverse Audience

For more than a decade, international student recruitment and enrollment have been an important part of both public and private higher education strategy in the United States. The ability to attract a diverse audience of students from around the globe and at home has long played a core part in reaching and maintaining healthy enrollment […]