Graduate Recruitment: How Can My University Attract Top Students?

With traditional undergraduate recruitment in crisis, institutions are increasingly prioritizing graduate recruitment. After all, graduate enrollment across the board continues to rise, with professional degrees in fields like business and health professions being particularly desirable among today’s students. At the same time, simply shifting focus to graduate recruitment is not automatic. This is an audience […]

The Direct and Indirect Costs of High College Attrition Rates

At its core, higher education seems linear. Colleges and universities work hard to recruit students. They study for four years before they graduate with their degree and join the workforce. But everyone working in the field knows: reality is not nearly that simple. High college attrition rates disrupt this linear process. According to the National […]

10 Ways AI Is Improving the Student Experience

Artificial intelligence has entered education with a force. It’s nearly impossible to step foot on a college campus today and not experience it either overtly or subtly—and that’s before we even discuss the many workshops for students and professors on how to manage the technology. Most importantly, though, AI has shown to have massive potential […]

7 Tips To Reduce Student Acquisition Costs

In higher education, marketing is increasingly becoming a zero-sum game. It’s no longer enough to simply spend to recruit and communicate with students, and hope for the best. Instead, leadership and boards will require a thorough accounting of the impact of marketing costs, and whether these costs—from advertising to communications platforms—are justified in providing a […]

The Continuing Role of DEI in College Admissions

Diversity, equity, and inclusion (DEI) has become a hot topic in college admissions and recruitment in recent years. Most recently, last year’s U.S. Supreme Court decision to end race-conscious admissions processes has led experts to wonder about the future of DEI in higher education. It’s not an easy topic to explore. Yet, one thing is […]

Why Quality Over Quantity Matters In College Admissions Marketing

We’re in the midst of an interesting trend in higher education marketing, specifically college admissions marketing. After a significant and worrisome dip in college applications during the COVID-19 pandemic, applications have risen significantly in the last two cycles. The fall 2023 recruitment cycle saw a significant surge of applicants to four-year institutions, and early indications […]

9 Tactics To Increase Student Enrollment at Your College or University

Higher education recruitment has increasingly become a zero-sum game. Thousands of colleges and universities are competing for increasingly fewer students, with the looming 2025 demographic cliff only complicating the problem. Against that backdrop, the status quo in student enrollment marketing is no longer enough. Last fall, only 36% of admissions officers reported meeting their enrollment […]

How Conversational Data Can Improve the Overall Student Experience

Digital assistants are becoming an increasingly popular communication tool for higher education institutions. Conversational data make communication with prospective and current students easier and more personalized. While many of the most common benefits focus on providing real-time answers and improving the student experience, for forward-thinking schools, the advantages can also be more proactive.  In addition […]