Texting FAQ
Texting is a powerful communication channel for businesses to connect with their leads, prospects, and customers.
Get answers to commonly-asked questions about business texting, how it works, texting solutions, and use cases.
Is business texting better than email?
Yes, business texting tends to perform better than emails, with higher open rates, reply rates, and conversion rates. For example, the average email open rate is around 25%, while texts are opened 98% of the time.
Is business texting better than calling?
On average, texts have a higher answer rate than calls. Verse research shows that prospects are almost 4x more likely to answer a call if texted first, meaning that texting is a great complement to calling.
Should my contact center use texting?
Yes, contact centers should use texting. Texts are opened 98% of the time, and most customers prefer texting.
What are the main benefits of business texting?
Business texting has many benefits; texting can boost engagement and conversion rates, promote 24/7 communication, reduce call center call volumes, improve customer satisfaction, and increase first contact resolution rate.
Is texting good for DTC or B2C companies?
Yes, texting is well-suited for DTC and B2C companies, as most consumers prefer texting, almost always read texts, and are much more likely to reply to texts than to emails.
What industries does texting work best for?
Business texting works well for any industry, including mortgage, home services, financial services, healthcare, insurance, education, B2B, and real estate.
Yes. For those ages 50-69, texting has surpassed email as their primary digital communication channel, with over 92% of people in this age group using their smartphones to text.
How does business texting work?
Business texting can work in many ways. With agent-managed texting, employees must manually handle incoming SMS and respond quickly. With fully-managed AI solutions like Verse, SMS conversations are managed by a third party, allowing your team to take over for complex and high-value opportunities.
What should I look for in a business texting solution?
For the best ROI, a business texting solution should not only allow your team to text, but help your team manage conversations. SMS managed services like Verse ensure that all conversations are followed up with instantly, and qualified leads are then passed to your team.