How Verse helped CBH Homes save 600 hours per month and boost conversion rates by 50%
“I would say Verse is so worth it. We are so grateful for them really, truly changing our business and changing our sales process. It has done so many good things for us.”
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CBH Homes’ Challenges
Before Verse, CBH Homes was experiencing challenges like:
- Limited sales team bandwidth: Salespeople were spending time on repetitive but necessary tasks, leaving them less time to focus on speaking to home buyers.
- Speed-to-lead: Sales and marketing were stretched thin trying to reach out to every single lead quickly, and were not able to do so after hours.
How Verse helped CBH Homes achieve results
With 24/7 SMS engagement, seamless integration, and robust analytics, Verse supported CBH Homes’ sales and marketing motions to improve speed to lead and conversion rates while saving hundreds of hours per month.
After implementing Verse, CBH Homes quickly saw excellent results:
- Increased conversion rates: With leads covered 24/7 by Verse texting, CBH Homes boosted conversion rates by 50%.
- 600 hours per month saved: With Verse engaging, qualifying, following up with every single lead, and feeding data to their CRM, the sales team can focus more on doing what they do best—selling homes.
- Smarter marketing spend: Verse’s analytics empowered CBH Homes’ marketing team to understand which campaigns were truly delivering high quality leads and allocate resources more effectively.
- Sales and marketing efficiency and visibility: As Verse syncs with their CRM, the CBH Homes sales team can now live within the CRM with full visibility into all customer conversations, picking up conversations with full context.