AI in mortgage origination: Building a more efficient origination pipeline
What's keeping mortgage lenders from converting more borrowers? New research answers this question—and more.
High interest rates, tight inventory and intense competition are making every mortgage lead more valuable. At the same time, borrowers expect immediate, personalized engagement while loan officers face growing capacity constraints.
New research from National Mortgage News, in partnership with Verse.ai, examines where lenders are losing borrowers throughout the origination funnel and how AI-powered communication tools can help.
This survey of 107 mortgage originators with $500M+ in origination volume reveals:
- Where in the funnel borrower drop-off is highest
- Which channels are most effective for borrower engagement
- Barriers to faster lead response (and how to solve for them)
- AI adoption rates—and which AI use cases are already delivering measurable results
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Results that speak for themselves
Verse helped CBH Homes, Idaho’s largest home builder, save 600 hours per month and boost conversion rates by 50%