Faced with increasing competition in recruiting, Rockhurst University needed to find a way to engage with prospective students and parents at the moment they were searching for information, no matter the time of day. They also wanted to create a more positive experience for visitors by getting visitors to that information faster.

They implemented Verse’s AI digital assistant across the Rockhurst website. This chatbot:

• Engages in real-time with prospective students 24 hours a day
• Provides real-time, two-way translation in 100+ languages
• Answers frequently asked questions about undergraduate studies
• Converts more prospects into applications than standard web forms
• Allows for human engagement further down the decision-making process

Since implementing the digital assistant, Rockhurst has seen incredible engagement, which has resulted in a meaningful increase in inquiries to the University. Their digital assistant has helped to increase new student inquiries by 37%, and a total undergraduate inquiry growth of over 200%. 

33% of all web visitors initiate a conversation with the assistant, and 67% of those who reach the admissions page will engage with the it. This results in over 100 daily conversations between the digital assistant and web visitors. Thanks to their AI digital assistant, Rockhurst has been able to save over 260 employee hours every month.