Social media is filled with influencers, experts, and professionals, many of them posting high volumes of content regularly. Whether you’re a homebuilding expert or you’re eager to break into the industry, it’s important to follow the right professionals: people who can provide valuable insights and information about your industry. Take a look at these influencers, including sales and marketing leaders across the homebuilding industry, and how they can help advance your career.
2025 Sales and Marketing Leaders
1. Jeff Shore
Jeff Shore of Shore Consulting offers information about real estate sales consulting. He helps homebuilders and other sales professionals learn more about the “why” behind buying behaviors. His YouTube channel covers a wide range of information, from discussions on how to handle buyers who aren’t in a hurry to make a purchase to managing sales in a difficult market. His published works include “The 4:2 Formula: Getting Buyers Off the Fence and Into a Home and Tough Market New Home Sales.”
2. Ryan Taft
Ryan Taft is the author of Storygetter, which covers leveraging the power of curiosity in sales. This bestselling book offers guidance on deepening connections, increasing sales, and getting breakthrough results. Ryan is an employee of Shore Consulting and provides new courses and techniques designed to help salespeople increase their results.
3. Ken Semler
Ken Semler is a modular construction expert and evangelist who was named by Hanley Wood as one of the five leading voices in the modular construction industry. He offers strategic vision and leadership advice for individuals using the modular construction strategy. His podcasts and webinars include everything from debunking modular construction myths to how to get started in the modular construction industry. He also offers insight into modular remodeling and addition strategies, custom modular home building, and even home design principles that can help get new construction businesses off the ground.
4. Chad Sanschagrin
Chad Sanschagrin is a passionate salesperson who transitioned to real estate marketing in 2008. Through Cannonball, he provides insight into how to shift to and maintain a growth mindset. In addition, Cannonball encourages sales teams, leaders, and executives to change their thinking to not only increase revenue but also achieve personal fulfillment. The Cannonball Mindset podcast interviews other professionals and industry experts to gather their key insights and offer advice to others interested in expanding their accomplishments.
5. Alaina Money Garman
Alaina Money Garman is the founder and CEO of Garman Homes, a company that strives to elevate the homebuilding experience. Garman Homes is built on the notion that building homes for people is a privilege. The company strives to achieve excellence by elevating the construction process. In addition to her work as a home builder, Alaina is passionate about improving opportunities for women in the construction industry and strives to create higher levels of equality within the field. She shares information about leadership, including the challenges of taking on a leadership role as a woman in a male-dominated industry.
6. Ronda Conger
Ronda Conger is the author of several leadership-focused books and materials, including “New Market, New You;” “Better Thinking;” and “Better Human: It’s a Full-Time Job.” Her work focuses on navigating success in life in any industry. On her blog, she covers topics ranging from leadership to how to travel, make connections, and do life. Ronda, the Vice President of CBH Homes, has flourished in a male-dominated industry for 29 years. She encourages a strategy she refers to as “thinking better to be better.”
7. Meredith Chapman
Meredith Chapman is the Regional Sales Manager at K. Hovnanian Homes. She was named to the 2021 40 Under 40 Professional Builder List and received the 2022 McSam Award for Area Sales Manager of the Year. As a real estate influencer, Meredith encourages gratitude, self-reflection, and positivity. She remains a force to be reckoned with in the real estate industry, closing more than $20 million in sales over six years in a row in her role with K. Hovnanian Homes.
8. Craig Neal
Craig Neal markets himself as a strategist who partners with top organizations to make changes across strategy, organizational development, C-Suite alignment, and corporate culture. His content focuses on creating a sense of connection and leading the efforts to change culture within individual organizations. Craig notes that cultures are within people. In other words, cultures are not just the individuals within an organization. Culture is also the connections made as you grow your reputation and place in the industry.
9. Michelle Byrge
Michelle Byrge is an experienced executive team leader with a strong background in sales and marketing. She has held leadership positions across a variety of organizations, including AtlasRTX, Landsea Homes, and Oakwood Homes, LLC. She shares information about the latest marketing practices for homebuilders. These include how to make the most of automation while avoiding potential pitfalls, as well as important information about leadership and growth.
10. Jennifer Johnson
Jennifer Clarke Johnson is the Founder and President of Olivia Clarke Homes. She’s a homebuilder focused on creating homes with the unique needs of the modern family at the forefront. Her organization strives to make everyone who lives in one of their homes feel as though it was designed specifically for them. Jennifer shares information about the latest available properties in her local area, homebuilding efforts in her community, and more.
11. Will Duderstadt
Will Duderstadt is an “introverted marketer” who strives to share insights into how to improve efficiency as a marketer while increasing overall capability. Duderstadt overs a wide range of topics designed to help homebuilders and marketing professionals improve overall consistency and manage mistakes when they occur. Additionally, he covers how to handle failures while treating them as an opportunity to launch forward to future success. Will is a highly self-aware professional who provides insights into the full marketing journey.
12. Meredith Oliver
Meredith Oliver is a go-to strategist for home-building marketing. As the head of Meredith Communications, she creates home builder websites, manages digital marketing, and provides OSC coaching for interested professionals who are ready to take their homebuilding experience to the next level. Meredith has an intense passion for marketing in the home building industry.
Meredith is a speaker, author, and agency owner. All these roles work together to make her a powerhouse in the homebuilding arena. She has written “Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales” and “FANtastic Marketing: Leverage Your Fan Factor, Build a Blockbuster Brand, Score New Customers, and Wipe Out the Competition.” Her blog covers a number of essential topics in homebuilding and marketing, including how to future-proof your brand, creative marketing strategies, and improving online lead slumps.
13. Ralph Williams III
Ralph Williams III is a self-described visionary and a new home sales expert. At Sales Solve Everything, he strives to help home builders achieve greatness as they forge new pathways into the industry and increase overall growth. His social media accounts offer essential insights into the home building industry, from how to leverage smart technology to how to get an extra edge in home sales.
Ralph strives to show how to make the homebuying process more memorable and meaningful for clients. This strategy improves the ability of the seller to connect with buyers and provide them with exactly what they’re looking for. Ralph also keeps his finger on the pulse of the latest changes in the homebuilding industry, sharing those insights with his followers.
14. Mollie Elkman
Mollie Elkman is a founder, author, and business leader with a passion for growth within the homebuilding industry. She is the owner and president of Group Two, an organization dedicated specifically to marketing for the homebuilder industry. As a full-service marketing provider, Group Two focuses on relentless resourcefulness and extensive market research.
Mollie is also an integral part of She Built Foundation, which encourages girls to rise up in the construction industry and see themselves as builders. She Built Foundation offers deeper insight and support to girls who are interested in building, allowing them to pursue those careers with confidence.
15. Qadra Evans
Qadra Evans is the Director of Industry Relations for New Construction at Zillow. She is not just passionate about marketing and homebuilding. Evans is also an advocate for increasing access to skilled trades within underrepresented communities and minority groups. She is part of the executive leadership team at The House That She Built, which strives to give young women the tools they need to step into the construction industry. Qadra participates in a number of webinars and other educational outreach materials.
16. Dennis O’Neil
Dennis O’Neil, the president of O’Neil Interactive, is an expert in digital marketing across the homebuilding industry. He has a deep curiosity about the buyer experience when the time comes to purchase a new home, including what drives the buyer to critical decisions and how those decisions can drive the homebuilding and marketing process. Dennis shares content about how to improve the buyer experience, including the virtual selling experience: a key part of the modern homebuilding industry. Dennis talks about how to create exceptional virtual home tours, how to reach out to potential customers, and how to provide a deeper level of support to buyers as they select the right home for their needs.
17. Taylor Humphrey
Taylor Humphrey is the Director of Sales and Marketing at Pacesetter Homes Texas. He was named to the 40 Under 40 of Professional Builder Magazine and was named as an NAHB Sale Manager/Leader of the Year for 2023. Taylor is focused on content about how to be an effective salesperson. However, she also focuses on taking the entire marketing experience to the next level.
Taylor offers insights into a range of fields related to the homebuilding industry, including new home sales, project management, and franchise relations. He remains a person to watch across the industry. Many followers look to him for essential insights into how to grow as a homebuilding marketer.
18. Chelsea Timmons
Chelsea Timmons is the Vice President of Community Experience at Tri Pointe Homes. She was named under ProBuilder Magazine’s 40 Under 40. As an experienced sales and marketing professional in the Austin real estate market, Chelsea is passionate about growing teams, selling homes, and developing leaders.
She focuses on a servant leadership model. Timmons encourages marketing leaders to consider how they can connect with others and what they can bring to the table as they relate to potential customers and provide them with the information they need to make homebuying decisions.
Chelsea offers insight into a variety of areas in the homebuilding and marketing industry. These include how to highlight the best features of a project and how builders can support the homebuying process. Chelsea also offers vital insights into how new marketing professionals can “have it all,” including how to delegate and how to prioritize when juggling home, family, and work obligations.
19. Robert Cowes
Robert Cowes is the President and CEO of SmartTouch Interactive, a full-service marketing agency with a marketing automation solution designed specifically for homebuilders and real estate developers. Cowes is a sales and marketing leader who offers essential insights into how to market real estate, not only for today but for the future.
The SmartTouch blog centers on growing marketing efforts, keeping a finger on the pulse of marketing. The content helps readers learn more about how the industry is performing and what steps homebuilders need to take to remain competitive. Robert has a future-focused mindset that can help homebuilders learn more about the industry of tomorrow.
20. Ira Kramer
Ira Kramer is the National Vice President of Marketing for D. R. Horton. He is an experienced marketing professional who is described as a “tireless performer.” Ira is a go-getter who is committed to increasing overall excellence as a marketing professional. He regularly participates in major industry events and gathers insights to make him a better salesperson. At the same time, he shares that content with the members of his team, increasing their ability to achieve excellence.
21. Cassian Bernard
Cassian Bernard is the Area President of M/I Homes, Inc. in Indianapolis. He has an extensive resume that includes the McSam 2022 Chair, McSam 2021 Co-chair, and NAHB Gold Winner for Sales Manager of the Year in 2020. He was also named to Professional Builder Magazine’s 40 Under 40 in 2020.
Cassian is a highly experienced marketing professional who offers insights into the current homebuilding industry, how to market effectively, and more. Cassian also offers insights into the “what next” piece of the puzzle. This includes what comes after you have achieved your goals and how you can make the most of your next steps.
22. Lisa Parrish
Lisa Parrish has worked in the homebuilding industry for more than 28 years. She has extensive experience as an event planner and strives to highlight the best and the brightest in the industry. She does this through the production of many industry awards and competitions across the nation, including PCBC’s Gold Nugget Awards, BIA of Southern California’s Southern California MAME Awards, and more. Lisa’s goal is to provide a high level of inspiration to others in the homebuilding industry. She strives to provide advice and support for everyone, whether they are just starting in the industry or are ready to grow their reach.
23. Cory Charles
With his transformative leadership style and sales training content, Cory Charles strives to help salespeople “unlock their superpowers.” He has a heavy focus on redefining failure and using it as an opportunity for the future, allowing him to take his sales training content to a new level.
Cory is the founder of The Superhero Mindset, which focuses on sales training, leadership coaching, and “unleashing your inner superhero to achieve the impossible.” He focuses on unlocking the full potential of each sales team to create new possibilities and embrace opportunities as never before.
24. Don Dykstra
Don Dykstra is the President and Co-Founder of Bloomfield Homes, a homebuilding company that has built thousands of homes across the DFW Metroplex. Bloomfield Homes strives to make buyers’ dreams come true, whether that means designing a custom home that fits the exact needs of the buyer or finding the ideal neighborhood for each buyer’s needs and dreams.
Don focuses on sharing content designed to provide more information about the homebuilding industry. For example, he publishes insights into the Dallas-Forth Worth real estate market and information about how to find your place in the homebuilding market. Additionally, he gives advice on how to launch a startup.
25. Quint Lears
Quint Lears, the author of “Partnering with Brokers to Win More Sales,” speaks out about new home sales, branding, and building your personality and reputation as a salesperson. He regularly appears at regional and national events focused on the homebuilding industry. Additionally, he strives to offer more insights that can help new homebuilders or salespeople achieve success. At New Home Sales, he provides content that can help homebuilders achieve their goals.
26. Abbie Mirata
As a personal coach, motivational speaker, and business owner, Abbie Mirata offers a wealth of information that can help increase human connection throughout the selling process. His advice encourages homebuilders to connect more deeply with the buyers in their industries and develop a deeper understanding of what they’re looking for.
Abbie produces a newsletter known as Leading From All Sides, which offers strategies that can help leaders inspire impact across their organizations. She focuses on intentionality, leadership and development, and a host of other topics that can help salespeople and homebuilders achieve their big-picture goals.
27. Keith McKinney
As an executive at New Home Star, Keith McKinney focuses heavily on organizational development and people engagement. He has a gift for connecting with people on a deeper level that has allowed him to excel in his industry. In 2024, New Home Star was named one of the Best Places to Work by Glassdoor and Inc. Magazine. Recognition was due in part to Keith’s extensive efforts in improving connections across his business. He specializes in sales and marketing operations management and procedures as well as corporate marketing strategy and branding. Keith’s content offers deeper insights into leadership, marketing, and connection.
28. Leah Fellows
Leah Fellows is the founder and owner of Blue Gypsy, Inc. She is an online sales training expert who bills herself as a wanderer: when she first graduated from Boston University, she spent 13 years traveling the world, making connections, and learning more about the world around her. She focuses on giving back to the building industry and providing extensive sales training and support within the homebuilding industry.
The Blue Gypsy blog provides regular updates and insights across a variety of areas. Content centers around new home sales, lead management, email marketing, and more. She also offers assistance with managing goals, time management, and other elements of leadership, development, and growth.
29. Kimberly Mackey
Kimberly Mackey of New Homes Solutions Consulting is a powerhouse in sales and marketing for the homebuilding industry. She provides up-to-date information about the latest tools and solutions in the industry, from marketing solutions to tools that can help improve connections. Her insights include suggestions on how to make the most of AI to market more effectively.
Kimberly is also the co-host of the Sales and Marketing Power Hour. This informative webinar series strives to “power up” sales and marketing teams in the homebuilding industry.
30. Alisa Poncher
Alisa Poncher has a passion for new home sales and training. She has spent more than 21 years in the industry, not only excelling at her own sales efforts but also encouraging and supporting others on their journey. Alisa is the President of Strategic Business Specialists, a company that strives to transform sales strategies across the homebuilding industry to meet the current needs of buyers within the industry. She provides tools that help improve the efforts of the sales team while focusing on the metrics that are most needed for each individual business. Alisa understands potential disruption within the homebuilding industry and how to help homebuilding businesses overcome it.
31. Stephanie McCarty
As the chief marketing officer at Taylor Morrison, Stephanie McCarty is passionate about driving change and building culturally relevant brands from the inside out. Stephanie was named one of Business Insider’s Most Innovative CMOs of 2024 and with good reason. She strives to provide insights into how to excel in a highly competitive industry. Her knowledge base includes how homebuilders and salespeople can set themselves apart. In the past, Stephanie has considered herself the “woman behind the curtain” as she helped drive others toward success. However, now she is stepping out into the spotlight and sharing her experience with others across the industry.
32. Amer Syed
Amer Syed bills himself as a “servant leader, sales junkie, and real estate addict.” He is the Vice President of Sales at Davidson Homes and shares content about motivation, sales, and more. Amer seeks to highlight the beauty of the homes sold by his company as well as offering deeper insight into how to market and sell those homes.
33. Anya Chrisanthon
Anya Chrisanthon is the Chief Communications Officer at Anewgo. She is highly focused on communications and public relations as well as thought leadership initiatives in the homebuilding industry. Anya offers vital insights into brand evolution, housing trends, sales intelligence, and more. She is a regular speaker at events across the industry.
34. Kevin Weitzel
If you’re looking for an unconventional approach to the marketing process, Kevin Weitzel, co-host of The Home Builder Digital Marketing Podcast, is the man to watch. Kevin has a unique approach to marketing that he strives to share with others. On the podcast, Kevin seeks out industry experts to help share information about everything from data intelligence to the economics of home building and more.
35. Greg Bray
Greg Bray is the president of Blue Tangerine and co-host of The Home Builder Digital Marketing Podcast. He believes that every homebuilder deserves a sales-generating website. Bray provides them with the tools to accomplish their goals and achieve higher levels of excellence. Greg has the skills needed to explain complex technical topics in easy-to-understand language. That skill makes him a key source of information for new homebuilders and seasoned professionals alike. He covers topics like how to boost sales, improve reputation, and make the most of AI to improve marketing success.
36. Donald Ruthroff
As the founder of Design Story Spaces, LLC, Don Ruthroff focuses on a strategy marked by the desire to create homes for people first. Don wants to create homes that are designed for the needs of their residents, rather than being designed based on preestablished formulas that may not fit the needs of modern buyers. He is a storyteller and a problem-solver who strives to create innovative solutions for the challenges homebuilders face in today’s industry. Donald has more than 30 years of experience in the industry. He brings this knowledge to his many conversations and speaking engagements.
37. Chad Davies
Chad Davies is the owner of Davies Imaging Group, known as the official photographers of homebuilding. The company has a five-step process that provides them with deeper insight into each project, including a discovery phase that provides them with a closer look at what each project really needs to showcase it to the fullest. The Davies Imaging Group Facebook page offers looks at a variety of homebuilding projects and the latest trends in the industry.
38. Karyn Bonder
Karyn Bonder is the Vice President at Zonda, which bills itself as building the future of housing. She has extensive experience in enterprise-level marketing solutions for both traditional and luxury home building. She offers a considerable level of expertise that she can bring to her engagements. Karyn offers insights into the real estate space, including vital information about luxury real estate and how the profile of the average homebuyer has changed over the past several years.
39. David Hagan
As the founder of Sales Uncomplicated, David Hogan has vast experience in sales and leadership. He brings that knowledge to each engagement. David has worked with sales teams in the new home industry since 2012. He has experience with companies of all sizes. Hagan provides salespeople and homebuilders with the support and tools they need to get to know their customers. He provides them with a higher level of excellence throughout the homebuilding or homebuying process. He believes that everyone who works in business should have some basic training in sales. Ultimately, his advice helps them connect better with their clients.
40. Taylor Burtner
Taylor Burtner is a new home expert with more than 10 years of experience in new home construction. He understands how the homebuilding process works from the inside out. His expertise spans electrical work, warranties, building consultant work, and rising to the director of sales at Manuel Builders. Taylor does not just provide information about the homebuilding industry. He offers deeper insights into effective leadership, culture building, and more.
Follow Key Homebuilding Sales & Marketing Leaders
If you work in the homebuilding industry, it’s important to be connected to others in the industry. This group best understands the needs of homebuilders and how to help grow your brand. Check out these top influencers, including established speakers, authors, presenters, and instructors. Learn more about trends in the industry. Gain insights into how to withstand its ups and downs, and effectively present yourself as a homebuilder.
