What Is Conversational AI and How Can It Help Grow My Home Builder Business?

Hand holds phone with virtual chatbot sitting on top, illustrating conversational AI.

Over the past two years, conversational AI has advanced into the mainstream of the home builder industry, becoming one of the top industry tools for companies as they deal with labor shortages, inflation, and a changing homebuyer demographic. AI, or artificial intelligence, can help with multiple aspects of your business, from marketing and sales to […]

4 Ways AI Builds Brand Awareness

Wood letters spell "brand" with lightbulb next to the word.

AI has become an increasingly vital tool for many marketers. It can help with many tasks necessary to get the word out about your brand–including increasing brand awareness. With the right strategies, you can use AI to improve your reach and let more people know about you. The Importance of Brand Awareness Brand awareness is […]

Avoid Spam Filters for SMS: 15 Actionable SMS Best Practices + Off-Limits Spam Words

Woman confused by possible spam text

Ensure Effective, Honest Texts That Reach Your Customers When crafting text messages to consumers, it’s crucial to avoid spam filters to ensure message deliverability and brand trust. However, avoiding spam words from carrier algorithms can be challenging, especially when using certain “flagged” words.  In this blog, we’ll show you how to establish a safer context […]

Fundamentals of Conversational AI vs. Generative AI

Fundamentals of Conversational AI vs. Generative AI Hero Image - Rainbow Brain

Fundamentals of Conversational AI vs. Generative AI Definitions, Differences, and Use Cases Struggling to understand the differences between conversational AI vs. generative AI?  While both are highly useful and popular subsets of artificial intelligence (AI), they employ very different techniques, have differentiated use cases, and pose unique challenges. Conversational AI and generative AI have both […]

AI vs. Automation: Critical Differences

AI vs Automation: Critical Differences

AI vs. Automation: Critical Differences How to Use AI For Sales and Marketing People often use the words AI and automation interchangeably. However, AI and automation are not the same thing. What is AI? What are the differences within AI vs. automation? By combining AI and automation, businesses unlock endless potential in terms of efficiency, […]

Navigating AI Hallucinations in the Age of LLMs

Navigating AI Hallucinations in the Age of LLMs

What Are AI Hallucinations and How Can You Prevent Them? There’s a big concern in the world of artificial intelligence (AI) right now that not many people know about: AI hallucinations. It’s not just a simple technical glitch—it’s bigger than that. And here’s why. As large language models (LLMs) become more prevalent, we’re seeing more […]

6 Industries Benefiting From Conversational Engagement Software

A traveler uses his phone for travel updates via conversational engagement software.

Industries are in constant flux and evolution, but some trends unite many of them. When that happens, the root cause tends to be their audience. Their shifting behavior requires anyone from educational institutions to financial services providers to adjust significantly. Conversational engagement software is the perfect example of an industry-spanning trend that fits this definition. […]

Multilingual AI chatbot with real-time automatic translation

Chatbots are rapidly evolving, able to handle tasks that just a few years ago were thought to be next to impossible. One of the biggest changes in chatbot technology has come in the form of natural language processing (NLP), and the other has come in the form of live language translation. Quick, compare your experience […]

The Ultimate Guide To Digital Assistants For Business

digital assistant in office

WHAT ARE DIGITAL ASSISTANTS When you hear the word digital assistant, what is the first thing that comes to mind? Is it a robot working alongside a human? A voice controlled hologram? Many people used to imagine some fantastic form of artificial intelligence like out of a sci-fi movie. These days most people are more […]