Compliance Archives

What is CNAM? How Better Caller ID Boosts Call Answer Rates

How often do you answer unidentified calls? Or worse, calls marked “Spam Likely”? If you’re like most people, probably rarely—if not never. In fact, studies show that only 8-11% of unknown calls are answered. This is why CNAM, short for Caller ID Name, matters. What is CNAM? In short, businesses can use CNAM to display […]

Why SMS Compliance Matters: 5 Risks You Can’t Ignore

Text messaging has become one of the most effective ways to reach your customers and audience. It’s fast, direct, and personal—but these are also the reasons why this industry is so heavily regulated from a marketing standpoint. Does your marketing team understand why SMS compliance matters? Every text a business sends must comply with federal […]

SMS Compliance Checklist: 8 Action Items for 2026

If you want to text your customers or leads, you must first start with SMS compliance. While texting has become popular for its 98% open rates and high reply rates, brands must consider compliance before their first customer text is even sent. One of the most important elements of a successful texting strategy, SMS compliance […]

Homebuyers Privacy Protection Act: 15 FAQs for Mortgage Pros

Homebuyers Privacy Protection Act: 15 FAQs for Mortgage Pros Recently signed into law, the Homebuyers Privacy Protection Act marks a major shift for the mortgage industry, specifically around trigger leads. For lenders looking to compete in a tight market, trigger leads have been a common strategy. However, the Homebuyers Privacy Protection Act restricts the use […]

New TCPA Opt-Out Requirements: What You Need to Know

FCC issues significant updates to TCPA under Revocation of Consent Rule You’ve likely heard of the Telephone Consumer Protection Act (TCPA)—but did you know that TCPA opt-out requirements will soon be expanded? The Federal Communications Commission (FCC) recently updated its TCPA Revocation of Consent Rule, which will affect opt-outs for business calls and texts. Starting […]

FCC Ruling on Lead Generation Suddenly Postponed: What You Need to Know

Your Guide for TCPA Compliance for Internet Leads If you are involved in lead generation, you have probably heard about the Federal Communications Commission (FCC)’s 2023 “one-to-one consent” ruling under the Telephone Consumer Protection Act (TCPA). The FCC’s amendments to the TCPA were set to change the landscape of lead generation drastically by outlining new […]