16 Higher Education Marketing Conferences You Should Attend in 2025
Professional development matters in every industry but is especially crucial in higher education. In this typically slow-moving field, learning about the most recent marketing and recruitment trends is crucial. That’s where higher education conferences come in. With the right knowledge and approach, your institution can shift and evolve the way it recruits future students—which is […]
Graduate Recruitment: How Can My University Attract Top Students?
With traditional undergraduate recruitment in crisis, institutions are increasingly prioritizing graduate recruitment. After all, graduate enrollment across the board continues to rise, with professional degrees in fields like business and health professions being particularly desirable among today’s students. At the same time, simply shifting focus to graduate recruitment is not automatic. This is an audience […]
The Direct and Indirect Costs of High College Attrition Rates
At its core, higher education seems linear. Colleges and universities work hard to recruit students. They study for four years before they graduate with their degree and join the workforce. But everyone working in the field knows: reality is not nearly that simple. High college attrition rates disrupt this linear process. According to the National […]
10 Ways AI Is Improving the Student Experience
Artificial intelligence has entered education with a force. It’s nearly impossible to step foot on a college campus today and not experience it either overtly or subtly—and that’s before we even discuss the many workshops for students and professors on how to manage the technology. Most importantly, though, AI has shown to have massive potential […]
7 Tips To Reduce Student Acquisition Costs
In higher education, marketing is increasingly becoming a zero-sum game. It’s no longer enough to simply spend to recruit and communicate with students, and hope for the best. Instead, leadership and boards will require a thorough accounting of the impact of marketing costs, and whether these costs—from advertising to communications platforms—are justified in providing a […]
The Continuing Role of DEI in College Admissions
Diversity, equity, and inclusion (DEI) has become a hot topic in college admissions and recruitment in recent years. Most recently, last year’s U.S. Supreme Court decision to end race-conscious admissions processes has led experts to wonder about the future of DEI in higher education. It’s not an easy topic to explore. Yet, one thing is […]
Why Quality Over Quantity Matters In College Admissions Marketing
We’re in the midst of an interesting trend in higher education marketing, specifically college admissions marketing. After a significant and worrisome dip in college applications during the COVID-19 pandemic, applications have risen significantly in the last two cycles. The fall 2023 recruitment cycle saw a significant surge of applicants to four-year institutions, and early indications […]
7 Tips for Communicating With Alumni To Implement Now
Do you have an effective alumni communication strategy? Alumni engagement is a core need for every college and university. From encouraging donations to building professional networks, your graduated students—when engaged—can become a crucial part of your institution’s value proposition and revenue generation. But even if they loved their studies and experience, they won’t just come […]
Alumni Engagement: 10 Strategies Every Advancement Professional Should Know
Across the higher education realm, alumni engagement is a core activity. Long after your students graduate, they can and need to provide benefits for your institution and future students in the form of donations, volunteering, networking opportunities, and more. But these activities don’t happen automatically. Instead, colleges and universities have to actively work to engage […]
Navigating the New Landscape of Higher Education Fundraising: Strategies and Innovations
Ask most higher education professionals, and they’ll discuss the dual nature of revenue generation. Tuition may be a core driver. But higher education fundraising matters just as much as building the budget, funding scholarships, and investing in new capital projects designed to enhance the student and educational experience. At the same time, fundraising in higher […]