Homebuying Trends Builders Should Know: What to Expect This Year

Home, arrow, and percentage icons illustrate homebuying trends.

As a new financial quarter begins, home builders are ready for an annual increase in home purchases. Many families prefer to move during the spring or summer months. The school year creates a natural break in the schedule and vacation makes it easier to take on big tasks like moving the family. What homebuying trends […]

What Are the Top Digital Marketing Strategies for Home Builders?

Screen illustrates different types of digital marketing available for home builders.

As a home builder, you are often one voice in a highly competitive market. You need your brand to stand out: to offer something that the competition doesn’t and connect with your customers in a highly effective way. Digital marketing has become increasingly essential. Many of your customers will do their research online before they […]

What Is Conversational AI and How Can It Help Grow My Home Builder Business?

Hand holds phone with virtual chatbot sitting on top, illustrating conversational AI.

Over the past two years, conversational AI has advanced into the mainstream of the home builder industry, becoming one of the top industry tools for companies as they deal with labor shortages, inflation, and a changing homebuyer demographic. AI, or artificial intelligence, can help with multiple aspects of your business, from marketing and sales to […]

Social Media for Home Builders: A Beginner’s Guide

Couple live streams a construction project as part of their home builder social media strategy.

It’s nearly impossible to build a modern marketing strategy without at least considering social media. Now the main online activity for most demographics, platforms like Facebook and Instagram are a perfect opportunity to reach and engage your audience of prospective homebuyers. Of course, home builder social media does not lead to guaranteed success. Get your […]

The Best Home Builder Websites To Inspire You in 2024

It’s nearly impossible to build a modern marketing strategy without at least considering social media. Now the main online activity for most demographics, platforms like Facebook and Instagram are a perfect opportunity to reach and engage your audience of prospective homebuyers. Of course, home builder social media does not lead to guaranteed success. Get your […]

5 Reasons Home Builder Sales Teams Should Be Using Text Marketing

Woman engaging with homebuilder text marketing

When you’re selling homes, one of the questions you should always be asking yourself is, “What’s the best way to communicate with my customers?” The answer to that is going to be different than it was 10 or even five years ago. Text marketing has moved up in popularity, becoming one of the most successful […]

5 Steps To Get Started on Your Home Builder Business Plan

A contractor sits as his desk, working on his home builder business plan.

Your custom home builder business plan will become your roadmap to success. Over the next few years, your well-written, thoughtful, realistic home builder business plan will help you to: Outline your business goals and mission Clarify these goals — and define some strategies — for your staff Attract new investors And gain access to working […]

Alumni Engagement: 10 Strategies Every Advancement Professional Should Know

Across the higher education realm, alumni engagement is a core activity. Long after your students graduate, they can and need to provide benefits for your institution and future students in the form of donations, volunteering, networking opportunities, and more. But these activities don’t happen automatically. Instead, colleges and universities have to actively work to engage […]

Home Builder Advertising: All You Need To Know

An open house sign out front of a new home is part of home builder advertising.

Advertising is an essential part of growing any brand and ensuring that you are able to meet your goals. As a home builder, you need a comprehensive advertising plan that will allow you to reach out to potential clients, share the services you perform, and provide them with the information they need to make a […]

Social Media for Home Builders: A Beginner’s Guide

Couple live streams a construction project as part of their home builder social media strategy.

It’s nearly impossible to build a modern marketing strategy without at least considering social media. Now the main online activity for most demographics, platforms like Facebook and Instagram are a perfect opportunity to reach and engage your audience of prospective homebuyers. Of course, home builder social media does not lead to guaranteed success. Get your […]