How AI Marketing is Transforming the Homebuilding Industry
Technology is rapidly changing the way businesses conduct their marketing processes. Even companies that have been wary of technology in the past are learning to embrace the possibilities that AI offers, realizing how, by utilizing smart solutions and employing human oversight, they can reach lofty goals, connect with more customers, and outpace competitors. The home […]
8 Things an AI Digital Assistant Can Do for Your Home Improvement Business
With more and more people spending time at home, building home offices or opting for contract work, the home improvement business is booming. Generating leads and retaining loyal customers is more important than ever, and to stay on top of this rising wave, companies need to invest in smart solutions. AI digital assistants provide the […]
Home Builder Shows in 2025 You Shouldn’t Miss
In the home building industry, personal contacts are as important as ever. Making connections with different contractors and learning about trends in the industry is as valuable as making connections with others in your position. The perfect place to do that is at home builder shows and conferences. Here, you can stay updated with industry […]
Home Interest Rate Trends: What We Can Learn From History
Home Interest Rate Trends: What We Can Learn From History Home interest rates have been the subject of much discussion in the recent past. Rates moved from a historic low in the aftermath of the COVID-19 pandemic. Then, new highs in late 2023 that carried through this summer. However, experts now predict a drop at […]
What Are the Best Marketing Tools for Home Builders?
Using the right marketing tools is essential for attracting new customers to your home building business. You want to make sure that you can reach interested customers when they’re ready to connect with your brand, whether that means finding them when they’re ready to break ground on a dream property or getting in touch when […]
How to Get the Most ROI From Your Home Builder Marketing Budget
When you spend money on home builder marketing, you want your message to reach people who will buy your homes. Your goal is to make a profit, so you can grow your business and sell more homes. But how do you get the most bang for your buck? In other words, what kind of marketing […]
Why Home Builders Should Focus on Customer Experience (and How AI Can Help)
Building a home is a milestone for a buyer, allowing them to create a space they’ll be able to enjoy and fill with memories for years to come. However, the journey from dreaming to move-in day can be complex and emotionally charged. Unlike other purchases, buying a home requires a significant investment of time and […]
40 Sales & Marketing Leaders In Homebuilding You Should Follow & Why
Social media is filled with influencers, experts, and professionals, many of them posting high volumes of content regularly. Whether you’re a homebuilding expert or you’re eager to break into the industry, it’s important to follow the right professionals: people who can provide valuable insights and information about your industry. Take a look at these influencers, […]
Homebuying Trends Builders Should Know: What to Expect This Year
As a new financial quarter begins, home builders are ready for an annual increase in home purchases. Many families prefer to move during the spring or summer months. The school year creates a natural break in the schedule and vacation makes it easier to take on big tasks like moving the family. What homebuying trends […]
What Are the Top Digital Marketing Strategies for Home Builders?
As a home builder, you are often one voice in a highly competitive market. You need your brand to stand out: to offer something that the competition doesn’t and connect with your customers in a highly effective way. Digital marketing has become increasingly essential. Many of your customers will do their research online before they […]