How to Improve Lead Scoring: 6 Lead Scoring Best Practices

Lead scoring alone isn’t enough to drive revenue. Learn how to improve lead scoring at any stage of implementation with 6 lead scoring best practices.

Omnichannel Marketing Excellence: 4 Best Practices and Best Channels

Meeting customers where they are is no longer a nice-to-have; today, it’s a must. Omnichannel marketing is all about satisfying customer expectations and streamlining the experience across all channels. B2C companies know how important it is to stay connected to their audience across multiple touchpoints. Rather than just being present and engaging on multiple channels, […]

5 Tips for Enhanced Lead Conversion: How to Convert Leads Into Customers

Lead conversion is vital to your bottom line. Get five tips to enhance lead conversion rate and improve how you convert leads into customers.

Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust. Ultimately, this is because content marketing focuses […]

How to Get More Google Reviews for Your Business: 7 Proven Ways

It’s no secret that reviews are vital to growing revenue, gaining new customers, and improving searchability. In fact, 93% of people read online reviews before making a purchase. For businesses, Google reviews are a huge priority, as Google holds 73% of all online reviews. While Google reviews help customers easily find your business, they help […]

5 Do’s and Don’ts for Mortgage Marketing with Mortgage Rates Dropping

How to Maximize Outcomes Today and in Six Months In great news for house-shoppers, house owners, and mortgage companies, average 30-year mortgage rates just dropped to their lowest level in over a year. As of early August, 30-year mortgage rates stood at 6.125%.  This “means better pricing to consumers, incentivizing them to take advantage of […]

What Are the Top Digital Marketing Strategies for Home Builders?

As a home builder, you are often one voice in a highly competitive market. You need your brand to stand out: to offer something that the competition doesn’t and connect with your customers in a highly effective way. Digital marketing has become increasingly essential. Many of your customers will do their research online before they […]

Unlocking Lead Engagement: The Power of A/B Testing in SMS Outreach

How to Maximize SMS Outreach Impact Through Strategic A/B Testing In the noisy world of digital marketing, capturing the attention of consumers right from the first message is crucial. With the average person receiving countless notifications daily across all of their devices, making your SMS stand out is more important than ever. This is where […]

How Top Marketers are Leveraging AI to Win Big

In today’s rapidly evolving digital landscape, the intersection of marketing and artificial intelligence (AI) is no longer a futuristic concept—it’s our present reality. Brands and marketers are constantly seeking innovative ways to stand out, connect authentically, and deliver unparalleled experiences to their audiences. As AI technologies become more sophisticated, they offer unprecedented opportunities to elevate […]

8 simple ways to drive more high quality traffic to your website

Lots of new and niche businesses might think that there isn’t any room left on the internet for organic growth. After all, more than 70% of businesses already have a website, and the opportunities to drive more high-quality traffic to your website have probably all dried up, right?  WRONG. Because search engines like Google are […]