FCC Ruling on Lead Generation Suddenly Postponed: What You Need to Know
Your Guide for TCPA Compliance for Internet Leads If you are involved in lead generation, you have probably heard about the Federal Communications Commission (FCC)’s 2023 “one-to-one consent” ruling under the Telephone Consumer Protection Act (TCPA). The FCC’s amendments to the TCPA were set to change the landscape of lead generation drastically by outlining new […]
5 Tips for Enhanced Lead Conversion: How to Convert Leads Into Customers
Lead conversion is vital to your bottom line. Get five tips to enhance lead conversion rate and improve how you convert leads into customers.
Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?
Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust. Ultimately, this is because content marketing focuses […]
How to Get More Google Reviews for Your Business: 7 Proven Ways
It’s no secret that reviews are vital to growing revenue, gaining new customers, and improving searchability. In fact, 93% of people read online reviews before making a purchase. For businesses, Google reviews are a huge priority, as Google holds 73% of all online reviews. While Google reviews help customers easily find your business, they help […]
5 Do’s and Don’ts for Mortgage Marketing with Mortgage Rates Dropping
How to Maximize Outcomes Today and in Six Months In great news for house-shoppers, house owners, and mortgage companies, average 30-year mortgage rates just dropped to their lowest level in over a year. As of early August, 30-year mortgage rates stood at 6.125%. This “means better pricing to consumers, incentivizing them to take advantage of […]
Are Seniors Texting? 25 Statistics that Prove Older Adults Text, Too
90% of consumers favor receiving business communications through SMS. But does this include older adults? Are seniors texting too? 98% of texts are read, often within 90 seconds, with 45% response rates. In contrast, email has an average 38% open rate and 6% response rate. But, seniors texting is often a concern for companies thinking […]
Is HubSpot SMS Right for You?
Used and loved by countless businesses, HubSpot is an all-in-one customer relationship management (CRM) platform, and a top choice for marketing and sales tech stacks. HubSpot now offers an SMS add-on, with two-way SMS in BETA. Is HubSpot SMS the right choice for your sales and marketing strategy? Text messaging can be a powerful tool […]
5 Tips for SMS Marketing
Five Answers to Know Before Incorporating SMS Marketing Efforts Businesses that aren’t using SMS marketing to grow and connect with their audience are leaving money on the table. Yes, that’s a bold statement. But once you understand how SMS marketing captures, engages, and converts more customers, we’re confident you’ll agree. And if you don’t believe […]
The Value of Litigator Scrubbing: Protect Your Company From TCPA Violations
Litigator Scrubbing reduces your company’s risk of violating TCPA guidelines and facing legal backlash from serial plaintiffs and litigators. While only 1% of cellphone users have sued under the FCC’s Telephone Consumer Protection Act (TCPA), 40% of those who have have done so more than once. What is Litigator Scrubbing? Litigator Scrub is a cloud […]
The Powerful A2P Advantage: How to Ensure Your SMS to Customers Are Not Blocked By Phone Carriers
With the recent introduction of the A2P standard by U.S. phone carriers, businesses now have a way to ensure that their texts are delivered to customers and prospects. A2P also benefits consumers who will now be protected from receiving unwanted messages, especially those from scammers and spammers. What is A2P? A2P stands for application-to-person messaging. […]