Are Seniors Texting? 25 Statistics that Prove Older Adults Text, Too

Group of seniors texting and looking at smartphone

90% of consumers favor receiving business communications through SMS. But does this include older adults? Are seniors texting too? 98% of texts are read, often within 90 seconds, with 45% response rates. In contrast, email has an average 38% open rate and 6% response rate. But, seniors texting is often a concern for companies thinking […]