The Texting Insights Report: Why SMS Wins in 2026
The Texting Insights Report: Why SMS Wins in 2026 What 10M+ leads reveal about engagement, qualification, and follow-up via text Every year, Verse handles hundreds of millions of leads for our clients. The vast majority of these leads are contacted via text message. Backed with real examples and data, this report demonstrates how texting really […]
SMS for Call Centers: Texting Benchmark Data
SMS for Call Centers: Texting Benchmark Data Texting data from 10M+ leads to guide your approach to SMS for call centers With 98% open rates, texting is an increasingly popular way for brands to connect with prospects and customers. People are much more likely to respond to a text than an email, and at least […]
The Engagement Ladder
The Engagement Ladder Increase appointments booked by 20% using the modern approach to customer engagement You can’t rush lead conversion. Customers should drive their own buying journey—and it’s up to your company to meet customers where they are, when they are ready. Or they’ll find a competitor that will. That’s why we’ve introduced the Engagement […]
The Best Day of the Week to Contact Leads
The Best Day of the Week to Contact Leads Reach prospects when they want to talk. Ever wondered if the day of the week makes a difference when it comes to lead response? At Verse, we use both text and calls to contact and qualify millions of leads per week, and we’ve put together both […]
4 Data-Based Ways to Boost Call Answer Rates
4 Data-Based Ways to Boost Call Answer Rates Improve answer rates by 4x with these tricks. For sales professionals, the real work starts once prospects pick up the phone—but getting your calls answered is always a challenge. In this study, we looked at over five million leads to determine what actions boost call answer rates […]
SMS Spam Words to Avoid: The Comprehensive List of Forbidden Words
SMS Spam Trigger Words to Avoid: The Comprehensive List Maximize SMS deliverability by avoiding common spam triggers. Whether you’re sending promotional or conversational SMS, using certain words will increase the likelihood that your messages are flagged as spam—and these words are not always obvious. At Verse, we’re experts in SMS communications, and our carrier relations […]
How Long Leads Take to Qualify by Industry
How Long Leads Take to Qualify by Industry How long should a lead take to qualify? At Verse, we contact thousands of leads every day via phone, email, and text. In a study of over 754,000 leads across 14 industries, we looked at: How many SMS it takes to qualify a lead How many hours […]
Best Times of Day to Contact Leads
Best Times of Day to Contact Leads Start contacting leads on their schedule. This report reviews our study and its results, including key takeaways to inform your approach. In this study of 140 companies, we found: At what time of day leads were more likely to respond Lead response rates during business hours and after-hours […]
AI Basics: What You Need to Know
The AI Basics: What You Need to Know The professional’s basic guide to AI Today’s companies must start benefiting from AI, or risk falling behind their competition. However, it’s vital to start with a foundational understanding of what AI is, related mechanisms, common uses, and associated risks. This ebook covers AI concepts that the modern […]
How the Verse Platform Maintains and Ensures Compliance
