The Direct and Indirect Costs of High College Attrition Rates

At its core, higher education seems linear. Colleges and universities work hard to recruit students. They study for four years before they graduate with their degree and join the workforce. But everyone working in the field knows: reality is not nearly that simple. High college attrition rates disrupt this linear process. According to the National […]

The Continuing Role of DEI in College Admissions

Diversity, equity, and inclusion (DEI) has become a hot topic in college admissions and recruitment in recent years. Most recently, last year’s U.S. Supreme Court decision to end race-conscious admissions processes has led experts to wonder about the future of DEI in higher education. It’s not an easy topic to explore. Yet, one thing is […]

Why Quality Over Quantity Matters In College Admissions Marketing

We’re in the midst of an interesting trend in higher education marketing, specifically college admissions marketing. After a significant and worrisome dip in college applications during the COVID-19 pandemic, applications have risen significantly in the last two cycles. The fall 2023 recruitment cycle saw a significant surge of applicants to four-year institutions, and early indications […]

9 Tactics To Increase Student Enrollment at Your College or University

Higher education recruitment has increasingly become a zero-sum game. Thousands of colleges and universities are competing for increasingly fewer students, with the looming 2025 demographic cliff only complicating the problem. Against that backdrop, the status quo in student enrollment marketing is no longer enough. Last fall, only 36% of admissions officers reported meeting their enrollment […]