Omnichannel Customer Experience for Home Services: 10 Tips

Home services technician shaking hands with a customer

Your Guide to Creating an Omnichannel Customer Experience for Home Services Customers expect more than just great service—they expect it to be fast, seamless, and consistent across every touchpoint.  In fact, 80% of customers value their experience with a company as much as its products or services.  Whether you’re running a home services or home […]

AI-Powered Customer Experience: 6 Trends That Will Take Off in 2025

Woman holds phone that shows a customer experience rating, influenced by AI technology.

Artificial intelligence technology has improved exponentially when it comes to customer experience and support. No longer is AI limited to rote chatbots that are robotic in nature and can only respond to predetermined queries. As the technology grows, there are more options available than ever. These include many solutions that add a more human element […]

Omnichannel Marketing Excellence: 4 Best Practices and Best Channels

A young man using omnichannel marketing on his phone and laptop

Meeting customers where they are is no longer a nice-to-have; today, it’s a must. Omnichannel marketing is all about satisfying customer expectations and streamlining the experience across all channels. B2C companies know how important it is to stay connected to their audience across multiple touchpoints. Rather than just being present and engaging on multiple channels, […]

Why Home Builders Should Focus on Customer Experience (and How AI Can Help)

A happy woman stands at the door of her new home, after a great customer experience with her home builder.

Building a home is a milestone for a buyer, allowing them to create a space they’ll be able to enjoy and fill with memories for years to come. However, the journey from dreaming to move-in day can be complex and emotionally charged. Unlike other purchases, buying a home requires a significant investment of time and […]

10 Ways AI Is Improving the Student Experience

Happy college students walk on campus, having a great student experience.

Artificial intelligence has entered education with a force. It’s nearly impossible to step foot on a college campus today and not experience it either overtly or subtly—and that’s before we even discuss the many workshops for students and professors on how to manage the technology. Most importantly, though, AI has shown to have massive potential […]

7 Ways To Improve the Home Builder Customer Experience

A couple meets with their builder outside a home under construction, for a superior homebuilder customer experience.

As a home builder, you pride yourself on building great houses for potential customers. But long before they move in, it pays to wow them with a superior home builder customer experience. A customer experience (CX) priority matters in every industry. Treat your prospective and current customers right, and your revenue has the potential to […]

5 Metrics for Measuring Online Customer Experience in 2023

A man interacts with a brand via digital assistant to improve his online customer experience.

As the online customer experience continues to evolve, brands across industries will need to build their strategies specifically to meet and exceed expectations. The concept itself might be timeless. However, it is among the marketing areas evolving most quickly amidst the continued move to digital channels and changing needs. Of course, understanding what the trends […]

How Conversational Data Can Improve the Overall Student Experience

A college student on her laptop is enjoying her student experience due to conversational data used through digital assistants.

Digital assistants are becoming an increasingly popular communication tool for higher education institutions. Conversational data make communication with prospective and current students easier and more personalized. While many of the most common benefits focus on providing real-time answers and improving the student experience, for forward-thinking schools, the advantages can also be more proactive.  In addition […]

The 10 biggest mistakes brands are making with buyer engagement

Not texting customers 70% of buyers expect to text with businesses, but only 9% of companies are texting. What a huge, missed opportunity! Not owning the relationship before another brand does Most buyers decide to buy from the first brand that engages with them. If your online chat is not available, or you don’t offer […]

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