How Eastwood Homes achieved a 94% SMS response rate with Verse
Eastwood Homes, a new home builder based in North Carolina with new home communities in four Southeast states, needed to engage with prospective buyers in their preferred way, continue the conversation with buyers away from the computer, and save their sales staff valuable time from doing repetitive tasks.
To accomplish all of these goals, Eastwood is leveraging Verse’s AI texting and AI digital assistant to more efficiently and effectively reach home shoppers via text and chat.
Verse’s AI digital web assistant encourages website visitors to provide their contact details. AI then initiates an automated conversation with the buyer via text message. The results:
- 192 new buyer appointments generated directly from the AI digital web assistant
- 19% appointment-to-contract conversion rate
- 85% response rate to the automated follow-up text messages to prospects
“Prior to switching to an AI digital assistant we were using a live chat function on our website. Visitors would get frustrated and discouraged if there wasn’t someone there to answer their question. When people are expecting answers immediately, the AI digital assistant is always there to help guide them to find the home of their dreams.”
