Verse Product FAQs

Learn about how Verse’s fully-managed SMS platform works to help you generate revenue and deliver better customer experiences at scale—while saving time and money.

Learn how Verse combines AI, human agents, and texting to improve efficiency for your team, provide authentic experiences at scale, and delight your customers.

Our FAQs provide instant answers to commonly-asked questions about our product: features, integrations, use cases, and more.

What is Verse and how does it work?

Verse is a fully-managed, conversational AI-powered platform for customer conversations. Verse works by using advanced conversational AI with your custom scripts to engage and qualify leads 24/7. Verse is fully-managed, and supports SMS, phone, and email.

 

What features does Verse offer?

Verse offers many features, including 24/7, AI-powered SMS response, automatic lead qualification, a compliance suite called trustContact, script design, human-in-the-loop AI, email campaigns, CRM integration, live call transfers, and a robust analytics suite for leads, lead sources, customer conversations and more. The platform is also fully-managed.

 

Does Verse do multichannel engagement?

Yes, Verse does multichannel engagement, including text, phone, and email. The majority of our communications are sent via SMS because it is the highest-performing channel.

 

What types of businesses does Verse work best for?

Verse works well for any business that receives online leads. Because Verse enables scalable, instant lead response, it is especially powerful for industries that receive high lead volumes and require fast lead response times.

 

Is Verse a compliant SMS platform?

Yes, a main differentiator at Verse is that it is a compliant SMS platform with many compliance features, including A2P 10DLC registration, Trust Score acquisition, deliverability monitoring, Caller ID,  TCPA litigator scrubbing, and general guidance.

 

Is Verse easy to deploy?

Yes. Verse is a fully-managed service, and requires very little from customers in order to deploy.

 

Does Verse integrate with my CRM?

Yes. Verse integrates with CRMs such as Salesforce, HubSpot, and many more, and supports custom integrations through Zapier.

 

Does Verse integrate with calendars?

Yes, Verse supports integration with calendar apps such as Calendly.

 

Does Verse do emails?

Yes, Verse includes customizable email campaigns that run in tandem with SMS campaigns.

 

Does Verse do calls?

Verse helps drive inbound calls from warm and qualified leads to your team through CallConnect™. When leads have engaged via SMS, Verse calls them when they’re ready and seamlessly transfers them to your team or call center.

 

Does Verse work for call centers?

Yes, Verse works extremely well for call centers because it is a highly-scalable solution that can help reduce call volume, resolve simple inquiries, schedule appointments, and more.

 

What is CallConnect and how does it work?

CallConnect™ is Verse’s live transfer feature. It works by taking leads that are already engaged via text, calling when they are ready, and seamlessly transferring that call to your team. This can happen at any time or be scheduled ahead of time at a time that works for both your team and the prospect.

 

What is trustContact and how does it work?

trustContact™ is Verse’s compliance suite that works to ensure that text messaging campaigns and calls are received, effective, and risk-free. It helps with TCPA compliance, caller ID (CNAM), Trust Scores, monitoring deliverability, and more.

 

What kind of support does Verse offer?

Verse is fully-managed, meaning that our team handles the heavy lifting. Our dedicated Customer Success team offers customer support through integration, go-live, onboarding, script and campaign customization, and every campaign you run with Verse.

 

Does Verse include managed services?

Yes. Verse is a managed service, meaning that we handle your SMS conversations for you, including everything from training the AI to scripting and integration.

 

How fast does Verse reply?

Verse enables businesses to reply to every lead in 60 seconds or less.

 

Is Verse AIaaS?

Yes. Verse provides AI-as-a-service (AIaaS), meaning that we build and maintain conversational AI for business texting, allowing our customers to use AI without needing to worry about the technical side.

 

Does Verse provide templates for messaging?

Yes, Verse does provide messaging templates for SMS and emails, including templates for appointment setting, promotional campaigns, lead qualification flows, and more.

 

What kind of reporting and analytics does Verse provide?

Verse provides a robust set of analytics through our customer insights dashboard, which allows you to see statistics for every conversation, when leads are coming in, lead source performance, conversation histories, and much more.

 

Is Verse reliable?

Verse is a reliable conversation management platform that operates 24/7 for your customers. We provide support for campaigns, integration, onboarding, and any other questions you may have.

 

How long does Verse take to deploy?

Verse takes roughly 2 weeks to deploy depending on your use case.

 

Does Verse provide data security?

Yes, Verse is SOC2 compliant and takes customer data security very seriously.

 

Does Verse do lead qualification?

Verse automatically qualifies leads based on your criteria and feeds that information back to your CRM.

 

What appointment setting features does Verse offer?

Verse can set, change, and cancel appointments through SMS conversations.

 

Can Verse change or cancel appointments?

Yes, Verse can change, cancel, and reschedule appointments via SMS.

 

Does Verse nurture leads?

Yes, Verse does nurture leads via SMS and email for up to six months with customizable scripts.

 

What departments is Verse used for?

Verse is used for sales, marketing, customer service, and call centers for SMS communications at scale for leads, prospects, and customers.

 

Does Verse support MMS?

Yes, Verse supports multimedia messaging services (MMS) to send things like images and videos.

 

What kind of AI does Verse use?

Verse uses conversational AI as well as elements of generative AI such as natural language processing (NLP).

 

Can Verse help me get more reviews?

Yes, Verse helps businesses generate reviews by sending post-purchase surveys to gauge customer sentiment. From there, satisfied customers are prompted to leave a review on the site of your choice, while any dissatisfied customers are sent back to customer service for issue resolution.

 

Does Verse have good deliverability rates?

Yes. Verse has excellent deliverability rates due to our good relationships with carriers, compliance suite, and diligent monitoring for deliverability.

 

Is Verse customizable?

Yes. Verse supports customizations, including for campaigns, integrations, and qualification criteria.

 

What is the primary value proposition of Verse?

Verse is a fully-managed solution for customer texting and conversation management, that supports live transfers, quick go-live, seamless integration, 24/7 response, human-in-the-loop, and compliance. It allows businesses to text customers without any compliance risk, technical setup, extra headcount, or manual work.

 

How does Verse help with onboarding and setup?

Verse provides full onboarding to ensure that our customers understand our platform and relevant campaigns, though there is little work involved on their end. Setup is fully-managed by us and happens quickly.

 

Does Verse include human-in-the-loop AI?

Yes, Verse uses human-in-the-loop AI to ensure that if the AI cannot answer, our human concierge team will. This ensures authentic conversations, no matter how the lead might respond.

 

Does Verse address regional compliance?

Yes, Verse abides by regional compliance laws including state “mini-TCPAs” for all state residents.

 

Is Verse an enterprise solution?

Verse is an enterprise solution that works for any lead volume.

 

Is Verse good for small businesses?

Verse works for any businesses that receive leads every month.

 

How much is Verse?

Verse pricing is discussed on demo calls.

 

Is Verse cost effective?

Yes, Verse is a cost-effective solution because it allows companies to scale for high lead volumes, leverage AI, and implement texting without investing in any additional resources.