How Verse helped Home Genius Exteriors engage 44% of leads via text, reduce marketing costs by 25%, and increase inbound calls by 12x
“The goal is never to slow down, and we haven’t, and partnering with Verse has made that possible. Verse is our partner, Verse is part of our company.”
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Home Genius’ Challenges
Before implementing Verse, Home Genius Exteriors was experiencing challenges:
- After hours coverage: Though they have a call center, 40% of Home Genius’ leads were coming in after hours—when their call center was already closed.
- Single-channel outreach: Like many companies, Home Genius took the traditional approach of inundating leads with calls every two hours, but the vast majority of these calls went unanswered.
How Verse helped Home Genius achieve results
Verse’s 24/7 SMS engagement proved to be a game-changer for Home Genius, as they were able to meet leads anytime, anywhere from the convenience of their smartphone—rather than making ten unanswered phone calls.
With Verse engaging leads 24/7 via text, Home Genius saw fantastic results:
- Higher contact rate: With after hours fully covered by Verse, Home Genius saw a 25% increase in their contact rate.
- 44% SMS engagement rate: Using Verse to meet customers on their smartphones, Home Genius saw that 44% of their customers engaged via text.
- Reduced marketing costs: After implementing Verse, Home Genius saw a 25% reduction in marketing costs and a 25% lift in lead volume, as more leads opted in to texting.
- Scale call center operations: With Verse as their partner, Home Genius saw 12x higher inbound calls received year over year. In addition, they no longer needed to call every lead ten (or more) times, helping them scale call center operations and reduce costs.