How Esperanza Homes leverages AI texting and digital assistants to increase conversion rates
36%
Purchase rate after model home visit from automated follow-up
48%
Response rate to post-model home visit text follow-up messages
9%
Purchase rate when automatically re-engaged stale buyers after 30 days
Esperanza Homes, a builder based in Texas, needed to zero in on prospective buyers, gain valuable market insights into their preferences, and save staff time.
To accomplish all of these, Esperanza is leveraging the power of an SMS follow-up solution and AI digital assistant, to more efficiently and effectively reach home shoppers.
- 1 in 3 web visitors interact with the AI digital assistant
- The AI digital assistant generates 8 new leads per 1,000 visitors, double the industry average
- Of leads that self-reported a 9 or 10 interest level, 36% purchased
- AI re-engages buyers who had stopped responding, with 9% of stale buyers that responded “I’m still in the market” after 30 days completing a purchase
“Our automated model home follow-up has allowed us to take the guess work out of engaging with prospects that are ready to take action. When we can direct our efforts toward those higher-quality buyers, our sales team is more effective and efficient at turning leads into buyers.”
– Anissa Leverett, VP of Marketing, Esperanza Homes