How Verse helped Riverside Homebuilders convert double the industry average and achieve a 50% appointment-to-contract rate
Riverside Homebuilders wanted to save their employees from having to engage in repetitive conversations with prospective home buyers on their website, while also helping to move shoppers down the customer journey toward appointments and signed contracts.
Verse implemented an AI digital assistant across Riverside Homebuilders website. This chatbot:
- Engages in conversations 24 hours a day with real-time translation in over 100 languages
- Answers questions instantly about communities and model homes
- Helps home shoppers schedule model home visits and appointments
- Allows for live human engagement further down the customer journey
Riverside Homebuilders saw incredible engagement with their chatbot almost immediately. The digital assistant is generating almost 8 leads per 1,000 web visitors and a 50% appointment-to-contract conversion rate—more than double the industry benchmark. The digital assistant is engaging in over 300 conversations a week, saving their sales staff countless hours to focus on closing more deals with pre-qualified buyers.
“Having an AI chatbot has been very helpful and worth every penny! We’ve seen a 73% increase in leads generated over the last three months from our bot, and almost 8% of our leads are converting into contracts. That’s over 60% higher than some of our other lead sources thanks to the very highly qualified leads from the bot.”
Rachel Morton | Online Concierge, Riverside Homebuilders
