How the AI digital web assistant helped Landsea Homes scale faster home buyer engagement
Landsea Homes Corporation (Nasdaq: LSEA) is a home builder based in Dallas, TX, designing and building best-in-class homes and sustainable communities in Boston, New York, New Jersey, Arizona, Texas and California. In 2022, Landsea Homes was named Builder of the Year by BUILDER magazine in recognition of a historical, trend-setting year. They are a home builder success story.
“The homebuilding industry is very competitive. With [Verse AI], we can communicate with customers and brokers quickly, however they wish. People aren’t always at home during business hours and may not see an email for hours or days. Many of our prospects prefer to communicate via text messages, and AI helps us achieve that immediate response. We’ve had excellent feedback from buyers about our immediate communication.”
Kelly Bordato, Director of Corporate Marketing | Landsea Homes
In addition to capturing contact information, the AI digital assistant helps Landsea Homes integrate that data into their Customer Relationship Management system (CRM) and keeps a detailed record of their conversations. It streamlines the homebuying process for both customers and staff.
Before an AI digital assistant, Landsea Homes used a paper system to provide contact information to sales reps. While reps are busy fielding customer service calls or “putting out fires” with clients, these cards could get lost on desks or shuffled in other paperwork. Sometimes, prospects wouldn’t hear back from a salesperson for days or weeks.
Prospects fill out a web form and express their favorite way to communicate. Right now, the trend is texting. That information is entered into CRM, and the communication history is saved. “With AI digital assistant, no one gets left behind,” says Bordato.
Over the last five years, the challenges faced by custom home builders have changed and grown. Every organization is unique, but yours is probably coping with:
- Labor and staffing challenges
- Changing trends in communication and marketing
- An overworked sales force
- Outside competition
By implementing AI digital assistants, Landsea Homes can qualify leads and present them to sales reps to ensure contacts are immediately made.
Landsea Homes also takes advantage of:
- Local marketing campaigns
- Targeted email marketing
- Industry trend reports and insights