How Verse helped Townsquare Interactive increase appointments set by 18% and drive revenue growth
"Verse has helped our people be more efficient because they can spend less time sending a manual text message or an email and they can make more outbound phone calls…They also have the text channel that's helping them produce outcomes, which is what they're trying to do every single day."
Townsquare Interactive’s challenges
Townsquare Interactive is a B2B business management software provider. Before Verse, Townsquare Interactive’s team of SDRs struggled with:
- Catching prospects at the right time: SDRs called inbound leads, but didn’t always connect with leads on the first attempt.
- Manual outreach: Engagement was all manual and outbound, meaning appointment setters had to send every text, type every email, and make every call—making capacity a bottleneck.
How Verse helped Townsquare Interactive achieve results
Verse addressed their problems directly by adding AI-powered, omnichannel engagement that runs alongside the human team. Verse:
- Powers both inbound and outbound: SDRs now split time between outbound calls and handling inbound calls generated by Verse outreach, so engagement happens on more channels without requiring more hours.
- Lift in conversion rates: Lead-to-appointment rate went from 11% to 13% after they started engaging via text through Verse.
- Increased engagement rates through text: Text is more likely to be read or responded to than emails or phone calls for busy prospects, so more of them actually engage.
- Improves productivity: Because Verse adds AI-powered text and email outreach, SDRs spend less time on that and more time on calls, helping them drive more outcomes.