Cold calling and door-to-door sales are the most commonly used practices for sales teams to date. Genuine human connection can be the deciding factor for consumers to purchase and sales teams are racing to make that connection happen. Yet, Harvard Business Review says cold calling doesn’t work 90.9% of the time. Maybe cold calling has […]
Read More… from 5 Reasons Cold Calling Just Doesn’t Cut It Anymore
During these unprecedented and worrisome times, purchasing online insurance leads is a surefire way to get in front of motivated prospects. But to truly capitalize upon these market trends, insurance agents and brokers must overcome abysmal conversion rates while standing out from their competition and sifting an unfiltered lead pond – or else risk wasting […]
Read More… from Insurance Leads and Easily Improving Online Conversion Rates
Are you trying to increase traffic on your website by improving your blog SEO? There are many important factors when it comes to capitalizing on your brand’s blog. SEO, or search engine optimization, helps websites increase the chances of one or more of the pages of their website appearing in the search engine results pages […]
Trade show season is here and exhibitors and attendees alike are planning for their trips! It can be an important time for selling or buying products and services that will help set your company up for success. According to Excalibur Exhibits, 49% of trade show attendees plan to buy one or more of the products […]
Imagine Don Draper’s brain power multiplied by two million – that’s what artificial intelligence (AI) can do for your marketing efforts. AI may seem like it’s the realm of data scientists who view the world in binary terms, but it’s actually a hugely important element of a modern marketing tech stack. When used effectively, it […]
Read More… from Why Every Marketing Team Needs AI in Their Tech Stack
By using the strategies laid out here, you can work towards building seamless integration of your marketing and sales efforts so you can see the revenues within your organization soar.
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Read More… from How Top-Notch Marketers Can Bridge the Sales-to-Marketing Gap
Utilize the information in this blog and identify what changes you can make in your own organization’s customer buying journey to help reduce the amount of leads that fall through the cracks. […]
Read More… from 5 Reasons Why Your Team Fails to Convert Leads
Tracking your social media performance is a crucial component to any successful marketing endeavor. This is especially true in light of recent changes to Facebook’s News Feed, for example. You need the insight tools to determine exactly what is and isn’t working as well as the best time to post content. […]
Read More… from Supercharge SaaS Marketing with Social Media Insights
The business management expert Peter Drucker famously said, “The purpose of a business is to create a customer.” It’s certainly hard to argue with that, but what Drucker neglected to mention is that keeping the customers you have is critical to long-term business success. In fact, it costs 7x more to obtain a new customer than it costs to keep an existing one. The lesson? Keep your customers happy and maintain your client relationships. […]
Read More… from Home Services: The Art of Repeat Customers and Referrals
If you’re trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. Your customers are mobile– this is the way the world is, as mobile usage is now surpassing that of at-home internet access worldwide. […]
Read More… from Why SMS is best for Higher Education Marketing
To be effective, sales and marketing teams need to operate in a symbiotic relationship. They need a way to learn and communicate with one another so the effort of one is enhanced by the work of the other. Yetthe sales/marketing dynamic can often be filled with tension, which can result in poor lead conversion and disastrous effects on revenue. To avert this, companies need meaningful key performance indicators (KPIs) to understand where breakdowns in the sale-marketing continuum exist.
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Read More… from KPI Alignment for Sales and Marketing Improves Revenue Growth
Is your organization familiar with conversational marketing? Well if not, it should be. We’ve all had moments in our lives where companies have tried to grab our attention and within seconds, we can tell they’re reading a script, using a pre-recorded machine, or getting information that doesn’t match our needs. These types of communication methods […]
How long does it take your sales and marketing team to follow up with a lead? The response time is, for most companies, an average of 47 hours. In an environment where buyers want immediate attention, that kind of delay just won’t cut it. In addition to essentially wasting expensive leads, it can label your […]
Read More… from Is speed-to-lead slowing down your sales cycle?
An organization’s sales and marketing teams tend to be at odds with one another. Theoretically, the two should work seamlessly together: one is charged with generating and handing off the leads, while the other is responsible with securing and converting those leads into a customer. So then why are so many organizations losing out on […]
Read More… from Why sales leaders are turning to marketing for help with revenue goals
Does your organization employ one or many Sales Development Representatives (SDR) to help with your lead qualification endeavors? If so, do you know how much it’s costing your organization? The short version of the answer here is: too much. Many companies (including multi-nationals such as Salesforce) have employed SDRs into their lead qualification strategy in […]
Leads can be the best and worst thing to pursue with your business. Why? Leads – whether it be from referrals, networking, opt-ins etc – are the lifeblood of any organization. On the flip side, however, it can seem that the one thing you have trouble with in your business is actually converting the leads […]
Our mission from Day 1 was to change the way businesses communicate with their prospects by helping them create more authentic connections.
We believe consumers deserve a better experience when reaching out to businesses, and those companies are leaving far too much on the table by not engaging with prospects quickly, following up when needed, or nurturing them effectively. […]
What is the best way to communicate with your potential customers? In years past, the best and most popular method for connecting with your customers was relatively straightforward: call them on the phone. A company would acquire a list of leads, have their sales and marketing team attempt to contact those leads, and when they […]
Read More… from Stop Calling – Communicate with Customers Where They Are
