Why Business SMS Campaigns Fail: 6 SMS Mistakes

Though SMS is a powerful tool for both sales and marketing, it’s common for business SMS campaigns to fail—or that SMS is never even pursued to begin with.  With the clear benefits that SMS has to offer, why don’t more companies do it? Unlike the traditional channels of emails and phone calls, texting customers comes […]

What is TCPA and Why Is It Important for Businesses?

We take a deep dive into the TCPA and its requirements for businesses texting consumers, as well as the potential consequences of TCPA violations. We’ll also cover some best practices for ensuring TCPA compliance and maintaining a positive relationship with your customers.