9 Tactics To Increase Student Enrollment at Your College or University

Higher education recruitment has increasingly become a zero-sum game. Thousands of colleges and universities are competing for increasingly fewer students, with the looming 2025 demographic cliff only complicating the problem. Against that backdrop, the status quo in student enrollment marketing is no longer enough. Last fall, only 36% of admissions officers reported meeting their enrollment […]

How Automation Can Fill the Gaps in Student Services

The current generation of learners in colleges and universities is a privileged lot. Thanks to the advancement of technology, including automation, they have grown up knowing that prompt service is a right. The GenZs have enjoyed first-class customer service, accurate online product recommendations, and exceptional levels of speed and personalization in the commercial world. They […]

How To Improve Student Support Services With Automation

The opportunities for service improvements across various aspects of educational institutions seem endless. However, the student-to-staff ratio significantly impacts the efficiency of student support services. Even before the Great Resignation, the ratio was extremely low in most colleges and universities, meaning most students were underserved or not served at all.  Students and staff can benefit […]

5 Metrics for Measuring Online Customer Experience in 2023

As the online customer experience continues to evolve, brands across industries will need to build their strategies specifically to meet and exceed expectations. The concept itself might be timeless. However, it is among the marketing areas evolving most quickly amidst the continued move to digital channels and changing needs. Of course, understanding what the trends […]

How Conversational Data Can Improve the Overall Student Experience

Digital assistants are becoming an increasingly popular communication tool for higher education institutions. Conversational data make communication with prospective and current students easier and more personalized. While many of the most common benefits focus on providing real-time answers and improving the student experience, for forward-thinking schools, the advantages can also be more proactive.  In addition […]

Why Higher Ed Must Focus on Connecting to a Globally Diverse Audience

For more than a decade, international student recruitment and enrollment have been an important part of both public and private higher education strategy in the United States. The ability to attract a diverse audience of students from around the globe and at home has long played a core part in reaching and maintaining healthy enrollment […]