A Homebuilder’s Guide to Lead Qualification Automation

All leads are not created equal. When working with and pursuing leads, choosing the right ones to follow up with is important. When there are too many leads for your salespeople to contact, leads—even highly qualified leads who are genuinely interested in your company for their homebuilding needs—can easily fall through the cracks. Lead qualification […]

How AI Marketing is Transforming the Homebuilding Industry

Technology is rapidly changing the way businesses conduct their marketing processes. Even companies that have been wary of technology in the past are learning to embrace the possibilities that AI offers, realizing how, by utilizing smart solutions and employing human oversight, they can reach lofty goals, connect with more customers, and outpace competitors. The home […]

8 Things an AI Digital Assistant Can Do for Your Home Improvement Business

With more and more people spending time at home, building home offices or opting for contract work, the home improvement business is booming. Generating leads and retaining loyal customers is more important than ever, and to stay on top of this rising wave, companies need to invest in smart solutions. AI digital assistants provide the […]

Home Builder Shows in 2025 You Shouldn’t Miss

In the home building industry, personal contacts are as important as ever. Making connections with different contractors and learning about trends in the industry is as valuable as making connections with others in your position. The perfect place to do that is at home builder shows and conferences. Here, you can stay updated with industry […]

Home Interest Rate Trends: What We Can Learn From History

Home Interest Rate Trends: What We Can Learn From History Home interest rates have been the subject of much discussion in the recent past. Rates moved from a historic low in the aftermath of the COVID-19 pandemic. Then, new highs in late 2023 that carried through this summer. However, experts now predict a drop at […]

What Are the Best Marketing Tools for Home Builders?

Using the right marketing tools is essential for attracting new customers to your home building business. You want to make sure that you can reach interested customers when they’re ready to connect with your brand, whether that means finding them when they’re ready to break ground on a dream property or getting in touch when […]

How to Get the Most ROI From Your Home Builder Marketing Budget

When you spend money on home builder marketing, you want your message to reach people who will buy your homes. Your goal is to make a profit, so you can grow your business and sell more homes. But how do you get the most bang for your buck? In other words, what kind of marketing […]

Why Home Builders Should Focus on Customer Experience (and How AI Can Help)

Building a home is a milestone for a buyer, allowing them to create a space they’ll be able to enjoy and fill with memories for years to come. However, the journey from dreaming to move-in day can be complex and emotionally charged. Unlike other purchases, buying a home requires a significant investment of time and […]

40 Sales & Marketing Leaders In Homebuilding You Should Follow & Why

Social media is filled with influencers, experts, and professionals, many of them posting high volumes of content regularly. Whether you’re a homebuilding expert or you’re eager to break into the industry, it’s important to follow the right professionals: people who can provide valuable insights and information about your industry. Take a look at these influencers, […]

6 Homebuilder Marketing Agencies That Can Grow Your Company Online

Marketing your business is very different from building a home, which makes marketing a challenge for most homebuilder companies. To grow your business, you may need professional help from people who do marketing for a living. We have taken a closer look at six homebuilder marketing agencies that are at the top of their game […]