What Is Conversational AI and How Can It Help Grow My Home Builder Business?
Over the past two years, conversational AI has advanced into the mainstream of the home builder industry, becoming one of the top industry tools for companies as they deal with labor shortages, inflation, and a changing homebuyer demographic. AI, or artificial intelligence, can help with multiple aspects of your business, from marketing and sales to […]
5 Reasons Home Builder Sales Teams Should Be Using Text Marketing
When you’re selling homes, one of the questions you should always be asking yourself is, “What’s the best way to communicate with my customers?” The answer to that is going to be different than it was 10 or even five years ago. Text marketing has moved up in popularity, becoming one of the most successful […]
Alumni Engagement: 10 Strategies Every Advancement Professional Should Know
Across the higher education realm, alumni engagement is a core activity. Long after your students graduate, they can and need to provide benefits for your institution and future students in the form of donations, volunteering, networking opportunities, and more. But these activities don’t happen automatically. Instead, colleges and universities have to actively work to engage […]
A Beginner’s Guide to Home Builder Email Marketing
Email marketing has been around for a few decades. Even so, it’s still one of the most central elements of digital marketing. In fact, it would be difficult to ignore a tactic that brings in an average ROI of $36 for every dollar you spend. Home Builder email marketing is a particularly important tactic. Given […]
7 Types of Homebuilder Marketing Automation [That Save You Time]
Modern digital marketing is complex and almost impossible to run successfully without at least some type of automation. Fortunately, marketing automation has become increasingly commonplace and accessible for homebuilders, with nearly 85% of marketers adopting some version. Done right, studies show that marketing automation drives a 14.5% increase in sales productivity alongside a 12.2% reduction […]
The Basics of Home Builder AI, and How to Leverage It For Your Business
Artificial intelligence is rapidly making inroads in every industry. A compound annual growth rate of nearly 40% is only possible because industries like homebuilding benefit from its nuances. Generally speaking, home builder AI is a complicated topic to discuss because it touches everything from demand planning to construction and sales. But precisely because of this […]
7 Ways To Improve the Home Builder Customer Experience
As a home builder, you pride yourself on building great houses for potential customers. But long before they move in, it pays to wow them with a superior home builder customer experience. A customer experience (CX) priority matters in every industry. Treat your prospective and current customers right, and your revenue has the potential to […]
How Residential Builders Are Helping Address Home-Buying Affordability
On the heels of the pandemic, the housing market experienced unprecedented twists and turns. Even now, it is still experiencing an uptick in home prices, low inventory rates, and rising mortgage interest rates at a pace not seen since the 1980s. Unfortunately, the increasing mortgage payments are reducing consumers’ spending power. As a result, home […]
6 Industries Benefiting From Conversational Engagement Software
Industries are in constant flux and evolution, but some trends unite many of them. When that happens, the root cause tends to be their audience. Their shifting behavior requires anyone from educational institutions to financial services providers to adjust significantly. Conversational engagement software is the perfect example of an industry-spanning trend that fits this definition. […]