Top 5 Takeaways: Boost Customer Engagement and Lead Generation in 2025

How to improve lead generation to customer engagement and book more appointments, based on 2024 Verse data In today’s ever-evolving, highly-competitive landscape, it’s crucial to stay on top of current trends in customer engagement, preferences, and behavior.  With lead generation laws set to change in early 2025, things are about to get even harder for […]

7 Sales Text Message Examples to Skyrocket Replies: Best-Performing SMS for Sales

If you’re looking to increase conversion rates for sales outreach, texting is a great place to start. While the average open rate for emails hovers from 26-42%, almost all—98%—of text messages are read. Though most text messages are read, not all are responded to. Do you know what will keep you from getting left on […]

Are Seniors Texting? 25 Statistics that Prove Older Adults Text, Too

90% of consumers favor receiving business communications through SMS. But does this include older adults? Are seniors texting too? 98% of texts are read, often within 90 seconds, with 45% response rates. In contrast, email has an average 38% open rate and 6% response rate. But, seniors texting is often a concern for companies thinking […]