Can influencers make a difference in B2B sales? In this episode of ’73 and Sunny,’ we sit down with Morgan Ingram, founder and CEO of Amp Creative, to explore why influence is becoming the new outbound. Morgan, a four-time LinkedIn Top Sales Voice, shares how building a personal brand and leveraging subject matter expertise can transform sales outreach and foster trust with potential clients. Tune in as Morgan breaks down strategies for creating impactful executive-led content, engaging authentically with audiences, and mastering multi-threading to close major deals faster. If you’re ready to reimagine how you connect and influence in the B2B world, you won’t want to miss this conversation.
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Damien: Hello and welcome to ‘73 and Sunny,’ the podcast about the journey of getting things just right. We talk to tech sales and marketing leaders about how they’re growing, dialing in best practices, and getting closer to that sweet spot. Today, we’re happy to have Morgan Ingram join us. Morgan is the founder and CEO of Amp Creative, where he empowers B2B companies to grow through expert led content. Morgan has been recognized as a four time top sales voice on LinkedIn, And has worked with leading brands such as HubSpot, Calendly, and Slack. Thanks for joining us today, Morgan. Absolutely. Happy to be here. So let’s just get right into it. A topic that, that you are very passionate about is influence is the new outbound. And for those that aren’t familiar with your content, what does influences the new outbound mean and why does it matter? Morgan: So y’all had John Barrows. On an episode, we used to work together. I was at the organization for three and a half, four years before I decided to go off on my own. And I looked at my entire career though, after I left and said, okay, what was the thing that allowed me to be successful? And what was the thing that helped me stand out? And it was being influential based on the subject matter expertise that I shared. So I SDR, started something called the SDR Chronicles, where I shared Information about being a sales development person, which got me more awareness of the market. Then I did the same thing when I was a sales trainer and on. So I said, okay really what I did there was I created influence in the market and I posted something which is essentially outbound because you still got to press the button. And that is a new way of creating awareness in the market, which inevitably led into me doing outbound easier. So when I reached out to someone, they were like, Oh I’ve seen your content before. When I’m on a sales call, they’re like, Oh I’ve heard of you before. So as soon as I step into the room, as soon as I step on a call, the trust is already there, which makes the sale and also the outbound easier. So when I say influence the new outbound, it’s. Great. You have a lot of information in the confines of your internal meetings. Let’s take that and put it out into the world. And that’s what I’m focusing on helping people with. Damien: Super interesting. The thing that is sticking in my brain is so AMP creative helps B2B companies with this strategy, right? I think we’re all familiar with B2C Oh, Hey, I want this new phone or this new, whatever, all the, get ready with me type of thing, and all the, the. Clothes or whatever. But B2B I think that it’s not something that people are typically thinking of that I need to be influential and I need to have more personal content from a B2B standpoint. What do you see in there and how are you maybe overcoming that maybe the mindset that even I might have about saying, Oh, I don’t know about influencer marketing for B2B. So how are you getting over that? Morgan: Yeah. So I actually posted something today around most founders and executives I talked to, if I mentioned the word influencer, they get they get like a look what are you talking about? It’s it’s not a normal conflict of conversation. Yeah. Because when you think of influencer, and as I say it right now, as you all in the audience, you should think about this too. You probably think about a TikTok dancer, somebody on IG flexing something, money. Like you think about things that are typically negative. So the goal though, is it for it to be positive? The cornerstone of what an influencer is someone who has influence in the market to make a decision or to drive them, to persuade them in a different direction. So the way that I look at this is saying, when we look at B2B influencer marketing as the title, I think of how can we find people who have expertise and knowledge on a topic that happened to have influence? Okay. So when you think of it that way, it’s different because you actually have to know your topics in order to drive buyer decisions. And so that’s the way that I stage it for founders and executives is that you want to be a subject matter expert, and then ultimately now we’re going to help you monetize that expertise and that it’s for everything. Damien: Okay. And some of those experts the subject matter experts. Sometimes there’s no one better than the CEO of that company to be able to understand the value of that. And I know that you encourage CEOs to build their own personal brands. And it could be a dicey proposition. Like I think some CEOs being a, like an engine with an engineering background or something like that, they’re not used to this. What is the advice that you give to CEOs who are maybe a little Putting their personal brand out there as a way to help help in the sales portion. Morgan: Yeah. So I’ll speak on, if you’re a CEO or a founder, there’s two, there’s typically two types of founders is the technical founder and then the go to market founder. Basically that’s it. They were either had a marketing or sales or customer success background, or they have that engineering, like data, like that’s normally, like there’s some allies, but that’s a two typical, the go to market founder, that’s pretty straightforward. It’s you need to be probably more active than most. You’re probably on video. You’re probably out there. You’re probably extroverted. So you’re going to post anyways. Now I had a question the other day. Someone asked, okay, what if they’re not, what if they’re a technical founder and they’re introverted and they don’t want to do anything, there’s still ways to create content. So first and foremost, that founder who’s introverted, that doesn’t mean that they can’t, they don’t have a conversation, they just don’t maybe do it at mass, so maybe we would create a podcast or a show for them where it’s like, they can have a one to one conversation. Or maybe a sec, like a certain group of people, like 20, 30 people, they have a conversation with that’s essentially what you want to do for the introvert, or maybe they’re a writer and you have a do a blog series, whatever it is. So that’s the ways that you can get them out there. The goal though, in when you’re creating content from a CEO perspective is what are you the best at? What are your strengths? Is it writing? Is it a blog? Is it a podcast? Is it a video? The goal is you just need to put yourself out there. Most people just say just start and post on LinkedIn. Sure. Sure. But you need to figure out your strengths are ultimately though. I want to say this cause it’s really important. A lot of people are just solely focusing on founder led content and our beliefs at AMP and what we have, you start to have more conversation is it’s really exact led content because you have your CEO out there shirt, but the CEO actually might not be the best person, which is take care because what if you go after it professionals? Your VP of IT or your CTO, they’re probably better to talk to the audience and you probably need them to create the content. So you need to understand who your buyer personas are and your persona internally should be creating content for those people. Damien: So then that’s taking it away from just the CEO and putting it to the entire executive team. And we can talk about multi threading and some of the things some of the thoughts that you might have. Have on multi threading that just then allows companies to proliferate more content. So there’s the idea of having a content led strategy, which is now we, I think we all know is a necessary part of any marketing strategy, but then you’ve also said in the past that content is becoming the competition. If someone’s looking at someone else’s competition, even if it’s good, I was good. Those are eyeballs away from yours. Like how do we, what is the sweet spot? Cause it’s all about finding that sweet spot. What’s a sweet spot between having all the content. But having it be relevant enough to get those eyeballs on your content, as opposed to someone else. Morgan: Yep. So when you create any content and you think about anybody that you follow, and I would also take a step back to it doesn’t have to just be on LinkedIn or YouTube, like content in general that you follow TV shows and movies, et cetera. There’s typically like a big, bold statement claim that they have we are doing this differently or whatever. Then within that, then you have to look at what are the three pillars under that big, bold statement you made to then create your content of relevancy. Because if you just create content because you saw someone do a platitude or a quote that went viral, that’s not what you want to think about here for for a B2B executive led content strategy. The goal, if we go viral, that’s fine. But the goal is not to be viral. The goal is just to reach the right people on a continuous basis. I’d rather hit five singles, on a multitude, then this one home run out of a hundred things we did, like I’d rather take a hundred singles, so to take a step back, once you get those three pillars, we then decide, okay, within those three, now we’re going to go create this content because it’s relevant to the pain points, the people, and if you think about it, content is 24 seven sales. Once I put it out there, it now exists. And when people go check out my profile and read the content, just like y’all, my content, you have a viewpoint of where my head’s at. And if I’m even, if I’m even legit, because you can read the content and be like this person doesn’t know what they’re talking about. You can also read the content and be like, this person knows exactly what they’re talking about. So that’s another piece of this as well. It adds a trust factor to what you’re doing to the audience. Damien: So let’s talk about the trust thing, because we did talk about the trust piece with with John Barrows and being authentic, right? And I think if we’re talking about the executives being the ones producing this content, they became executives because they’re good mostly, right? And they want to be, they want to be good at what they’re doing. And a lot of times that turns into perfection. Oh, I don’t want this coming out here. Lot of executives might say, I’m not going to record this, or I messed up, darn it. But help me understand, because there’s the idea of a good is the enemy of perfect, right? What’s, how do you get executives to get over the hump of, it doesn’t have to be perfect. And in fact, maybe sometimes not being perfect is a little bit more authentic and true in terms of that. So how do you get executives to be comfortable with that? Morgan: I asked them, how did you get to where you’re at? And they’ll be like, yeah, through mistakes. And I’m like, okay, it wasn’t perfect. So it’s you’re, what your output you’re expecting isn’t how you got here and how you got here in your experience is why people are going to follow you. So if we come out being perfect, people are going to know it’s super manufactured and super perfect. And they’re actually not. Damien: I’m so glad that this podcast is filled with errors. So people know that we’re authentic. Morgan: That’s just what it is, right? It’s just the expectation of people putting stuff out there and being perfect. That’s not going to be real. Now, obviously there’s things that you need to be more articulous about, like your website and stuff like that. That’s a completely different conversation. Yeah. But when we’re talking about content, like people want to be able to relate to you and that’s what you want. You want high relatability. Now that doesn’t mean completely mess up your posts and have bad grammar, but no, whatever you were saying is most likely true because to your point, you got to this point to some level for a reason and you have expertise. Otherwise you probably wouldn’t be in this seat. So let’s leverage that, but also it’s okay to, along the way, learn what we’re doing because this is just a new muscle for them to put themselves out there. So that’s the way that I’m going to walk them through Damien: that. I love that. And let’s shift a little bit from talking about the multi threading and people in the executive staff needing to create content to a story that you had recently shared about. You recently closed a six figure deal. With an enterprise client in under 60 days through multi threading. So again, this is just separating it out, making sure that you’re talking to as many people as possible. Can you share with our listeners how you identify the right stakeholders and how you build those relationships Morgan: effectively? Yeah. So there’s a lot to unpack here. I’ll just give you all like the, probably the three most important things when you do this, because obviously there’s more to it than just these three things, but I’ll give you the three and then we can uncover for what I say. Number one is the first person you meet with, you need to make sure that you show your expertise to win them over to get the next people. Because if they don’t believe that, you’re talking about, you’re not going to meet anyone, they’re just, you’re just, they’re going to, they’re not going to feel confident to introduce you to anyone else in the organization. Cause they’re like if I didn’t find value in this, why would anyone else? I don’t waste their time. And also I don’t look, I don’t want to look silly for wasting their time. So you want to make sure that first conversation is good. And so the reason for that is I set things up that I automatically will get more people on the next call. So at the beginning of the conversation, I say, Hey, this conversation is going to go two ways. Number one is you find this relevant to what I have to say, and we potentially could solve your problem. And after that, I looked at your website or LinkedIn or whatever you decide to do. And it looks like we need to talk to Rob. And it looks like we just talked to Samantha and then I would leave it at that. And then I say, or this conversation’s absolutely awful. And you can tell me no throughout the entire thing. If this does not fit, does that sound fair? The reason I do that is I always do self deprecating humor because If I say that the conversation is going to be awful, they know it’s probably not. The fact that they didn’t call out at the beginning like, yeah, it’s going to be awful they know it’s probably not because I even called this out. But also, they know that it’s not going to be awful because I just named two people that we probably need to talk to after. Do your discovery, do what you have to do, ask your questions. But this is important at the end, I leave seven minutes to do these next steps. And that’s when I bring it back to say, Hey, just want to make sure based on the conversation we have today, do you feel like it’s relevant enough? I feel like we’ve covered it, but is it relevant enough for us to talk to Bob and Sam and they’re like, yeah, great. So now I automatically can get the intro and then we run that same process every single time. And the thing I always ask people, if there’s one or three people on the call Is there anyone that would feel left out if they weren’t a part of this decision? So I always ask that question at the end of the call to make sure that I’m hitting the right people because we want to make sure we have deal insurance. And I say, we always have we got car insurance, renters insurance, house insurance. Do we ever have deal insurance sometimes? No, we typically don’t. That’s why I’m asking those questions. For two is I’m going beyond the email. Email is where most email, the most deals go and die. I’m not saying that they all do, but most. So what I’m doing is I’m getting people’s text information and Slack. So I did call, I’ll be like, Hey, I know this might sound crazy, but typically when I talk to people, their email is extremely noisy and I don’t want to be an annoying sales rep that follows up with you across the board. And so is it easier if I text or Slack most of the time, they’re like, here’s my number or Slack. So now 97 percent of texts are opened. So now I’m out of communication. Then also Slack is just a great way to communicate because most people don’t know this. With Slack Connect, I think Teams does it too, but I use Slack. Once you connect with someone. You now can connect to the whole entire organization. So now if you want to message someone else in the organization, you can without having to get approval. So that’s also the reason I do it as well. So as I meet new people, I can do group chats. I can do all this and it’s just easy to close deals. The third thing that I do is as I’m building the relationships, as I always recap at the end of the week, if it’s a bigger deal, it’s like, Hey, this is what we learned so far, here’s what’s going on, keep everybody in the loop. I just talked to. Samantha, this is what she said. I talked to Bob, here’s what he said. I was texting so and here’s what they said. So everyone’s in the loop. So any concerns or obstacles, I probably have already talked to someone about it. And everyone knows that I’m in, I’m dealing with it. Which keeps people excited, keeps buyers engaged, keeps them in the loop. Damien: And something about the texting piece of that, Morgan, is as you said, 97%, I think our data shows 98 percent of all text messages are read and 90 percent of those Are read within the first three minutes of being sent. And so if I’m looking at my Morgan: better data than I have, I love it. Damien: Yeah. But if you’re looking, if you’re thinking of emails, like I’ve got so many unread emails, I can just, going through at the end of the day, like delete, delete. Cause a lot of them just junk. So it is to be able to find that mode in which you can communicate effectively is huge. And, speaking of different modes, I think that’s an effective way, I think there’s still a lot of skepticism around. Social selling and I think, we’re talking about influencer and but social selling has been around for a while, but I think it’s now getting merged and maybe a little bit more. Convoluted with social influencing and, social selling and target selling and being able to get to that, that right person in a mode, in a media that they want to consume. So what do you think is the biggest misconception today about social selling and how do you address it? Morgan: I think the, I think people see social selling as in, I’m going to connect with everybody and send them a message and just, pitch and connect where social selling is really just social listening and effectively what you’re looking to do is find out what people are talking about and then be a part of the conversation, but add your own perspective or your bold claim or whatever it may be. So when you’re doing social listening, that’s all I’m doing is seeing what are people talking about? How are they saying it? And then how is my positioning or the way I look at it different, but also more importantly, what are my potential buyers saying so that I can potentially reach out to them with something relevant and personal. Damien: I love that. I hadn’t even thought of it because social selling is social listening and that’s what we need to do anyway. In order for us to be authentic and to have authentic conversations. We’ve always been taught from, very first day of an SDR, you need to do the research. You need to do the research in terms of who you’re going to be calling. You never want to be asked by, Hey, tell me my business. And you not have a really good understanding of what that Morgan: is. It’s not going to be good. Think about it this way. And John would have read this as well, is that what are you doing your best selling? Is it when you’re just selling or when you’re listening? So calling a social selling is like very, I wasn’t maybe not so selfish, but it’s very self absorbed. Versus like, when you’re on social, you’re listening to see what’s happening to then respond based on whatever you believe in or what you’re looking Damien: for. Yeah. I agree. And my mind is thinking of taking that, taking the listening, so I think a lot of people will take the listening and then try to create content based on what they know and what they’ve heard and what the market is telling them, which is, has a, has a. A risk of of seeming manufactured, right? So how do you create, how do you craft content that sparks meaningful, effective conversation than just surface level engagement? Meaning Oh, Like I saw you posted this, Hey, here’s an answer to that. Like, how do you get a little bit Morgan: more on the way? So there’s two ways to look at it. So on the commenting side or actually the actual posting side, Damien: I would say mostly on the posting side, but I think commenting I think posting side, let’s go with on posting side, because I think that’s where most people are a little bit more scared to start, I would think. Yeah. Morgan: So this is the most ridiculous thing I’m seeing on social right now. And if you’re a brand doing this, you need to stop immediately because you’re actually making people upset. So let me talk about what not to do. And then we’ll tell you what I’ll do, but stop doing this. Cause I’ve heard it on multiple calls already. I’m just like, what’s going on? So you invest into an employee advocacy tool because you’re like, I want my. Executives and employees that post more content. So what do you, so what happens is marketing or PR or whatever, or comms throws in these posts to the reposts and they say, guys, we have a product, we have a product update today. I want everyone to repost it. So what happens is they just repost it without any context. And that’s the same as doing a massive cold email blast with no context. It’s essentially the same thing. And that’s what most people right now are doing on social is. Oh I’m, I saw this thing, I’m just going to repost it without any context or not even talking about why it was even important, which again, most people are just going to not pay attention to. So when you do see something that you actually do or you listen to, et cetera, you need to bring your own perspective. So the way I look at this is being a curator instead of a creator. So effectively, all you’re doing is saying, all right, cool, that piece of content, like it really resonated with me. Here’s three things that I believe on where we’re going based on what I’m seeing. Now that completely changed the conversation and now you have a completely different outlook now. Damien: I like that and it reminds me of some advice that someone had given me a while back that I think it was like the ratio was four to one in terms of, hey, this is business stuff and it should be, as you said not just out of the blue, but with some content with some context there. But like four to one in terms of, Hey, this is the business, but then have something just actually personal, nothing to do with business, right? Just something, Hey, I took my dog out for a walk and this happened, or, my kids are, something like that. What’s your sweet spot in terms of being able to toe that line between business and personal engagement on social platforms? Morgan: Yeah. So I break this down into a framework and, people can use this framework if they want. So it’s 70, 20, 10. So 70 percent of the content is to educate people because unless you’re trying to build something different brand wise, like I think most people probably listening in here you are a leader of some sort, you’re founding a company, you’re leading a business unit. Yeah, you’re probably not trying to be like a complete influencer where you just post like personal stuff. I don’t think that’s the goal on here. So 70 percent of the content is educational. How are you educating the audience? How are you showing them that you’re actually like an expert on this topic? How do you show that you actually know what you’re talking about? That’s what we want. Cause that’s going to lead to revenue and business. All of a sudden 20 percent is personal. So this is where it’s I’m just talking about Hey, this is what happened over the weekend. This is what I did or whatever. And then 10 percent is like an actual, like right hook, a call to action to something by my ex. This is my service. This is my product, testimonial, whatever. So that’s what I do. 7, Damien: 20, 10. Got it. All right. Hey, at least I got the 20%, in terms of personal. In Morgan: there for sure, because the, and I actually, I made it, I made a mistake where when I first started creating content, I was like, 90, 10, I was like 90 percent educational, 10 percent case study. I don’t care about it. I’m not going to tell you anything personal about it. And I did that for two years and I had some people be like, Hey we’ll be a little bit more personal. And I think it was like, I’m not too personal. There’s just some things I just would never share. Like people don’t need to know all that. And if you know that that’s fine. I think we’re running into a world where people are transparent to be, just to be transparent because it’s cool. And I think there’s a line that you can cross where it’s that’s a little too much. But Personal, people just need to know who you are as a human. Sure, you got with what do you like to do? I was like, Hey, this past weekend, I was at Georgia, Florida with my parents and I brought my team. People want to know that stuff. Cause they want to be able to relate to you as you build and do your thing. And that’s what I would tell people you want to focus on that. Because we are Damien: selling to people. Yeah we’re selling to businesses, but I didn’t have a meeting with Salesforce. I had a meeting with Morgan at Salesforce. And so I think that’s always, it’s good to keep in the back of your mind. And speaking of getting personal, let’s let’s get a little bit personal Morgan. I know that you have written about your relationship with John Barrows and the. Importance of being a kind and great human and the influence that he has had on you in terms of being a mentor personally, what does having a mentor like that due to your approach in sales and leadership? Morgan: Did you ask him a question about me? No, I didn’t ask him a question about you. No. I was like, Oh, let’s see if he had an answer for that. I think it’s incredibly important. I think obviously there’s things that you can go out and do and learn yourself. And I do believe there’s a component of that at the time where I was at in my career, John helped me out a lot for, to be a better seller, to see how to actually run a company and execute, but also more importantly as a person. So it’s really good to work with people that have just a high level of the high level of execution and also high level of integrity, because you get to see exactly what that’s like. And so for me, I saw that firsthand. So allow for me to take that and do it with my team in the same way and continuously drive them in the direction we need to go. But it’s incredibly important to have mentors or someone guiding you in your life. I think just not having one is a mistake and you need to have someone to a certain degree that can guide you so that you don’t step on landmines when someone could help you evade those as John did. And help me to be ultimately better at selling because I think you can learn sales from the wrong people. And I learned from someone who had really good fundamentals, understood what we were talking about and was highly respected. And in that three to five, four years, I learned a lot, which was really good. Damien: So what would be some of those lessons that you might pass on if you’re a mentor to someone else, which I’m sure you are, what would be some of those fundamental lessons that you always want to pass on to your mentee? Morgan: I would say number one is take the time to find out. What skill you want to learn and really attempt or do master it so that you can be really good at that skill because it will carry you in your career moving forward and the best way possible. So I would say definitely find the time to do that. For me, it was prospecting and sales development. Like I took the time to truly learn that skill. As a business owner, it helps me out a lot because if we need pipeline, I know how to get it, but I can get me right. Yeah. No problem. And that’s the cornerstone of like, when you start something, you just need to have conversations, figure out what you’re talking about. So I’m like, all right, y’all I know how to get conversations and how to get meetings and I don’t have to sell. So we’ll be okay. As long as we figure that part out and then we do stuff from there. So I’d say like really understand that skill is important. I think number two is understanding your. Oh, John, I called it. You’re like, we call it. It’s basically just like an energy measurement. So basically it’s like kids today would call it aura. What’s your aura? Yeah. What? It’s what gets you excited? What drains you when you do the activity? There’s some activities you’re gonna do and it’s gonna drain you. But are you doing too much of draining things? Because then you end up not having what you need to have. At the end of the day to be successful as an individual. So that’s actually really important to figure out what is accelerating your energy. So what is draining your energy? So I would definitely say, figure that out. Go be successful in what you do and you’re going to, you’re going to reject. And the third thing is truly find the time to understand what your lifestyle, what you want your lifestyle to be. And I’m giving, these are very like practical and personal based things because I can give you very tactical work things, but again, it actually doesn’t matter unless you figure this out because you need to figure out what your lifestyle is, because that’s going to be spent on, do you want to build a 50 100 million business? Do you just want to get to 2 million a year and make 500 grand? And so you need to figure out what your lifestyle is because if you’re trying to build a 50 million business, you ain’t just going to be. Doing a four hour work week. So it’s just you’ve got to figure out what that means to you and what you really want and don’t pick something that like you think you want, because I’ve made that mistake. It’s like an Elon or Zucks, like I’m going to build a billion dollar app, a company. It’s but do you really want that? And it’s but do you really want that? It’s it becomes your whole life, right? That’s your whole life, right? Yeah. It’s you’ve got to ask yourself do you actually really want that? Like now I’m very, I’m dead set exactly what I want. I’m very comfortable with it. It’s a, it’s intense, but it’s not billion dollars. That’s probably won’t happen, but if it does cool, but that’s not my focus is different. It’s still too intense to a certain level than most, but I also know exactly what lane I’m going in. So every day I’m going towards that goal. And if I’m not, then I need to decide if I really want that or not, or I need to make an adjustment. But be okay with knowing this is my lifestyle design. And John and I talked about it a lot. He’s He’s talking about it a lot. He’s Hey, what do you want your lifestyle to look like? Okay, so based on that, here’s the plan that we’re going to execute on moving forward. Here’s how you’re going to hit your goals. But he would ask me that every year. He’s what do your lifestyle want to look like? Because it changes like year to year. If you have kids, you get married, it’s going to change. Like, when I have kids and I’m married my life is going to be so different. Damien: You won’t be able to play all the video games that you play right now on your emulator. I don’t know if, Morgan: My hope is that my wife’s cool with it, but I don’t envision her being like, you could just be here all day. Damien: That’s it is important, and, it is good to know that, there is that sweet spot, and this is a, it’s a great Full circle, a moment like, Hey, listen, understanding that from the beginning to be able to get where you want to go, mapping that out, being able to have a mentor, to be able to to guide you and ask those right questions to make you have some self reflection to be able to say, Hey, this is what I want. And this is the work I need to do in order to get there is super important. So that maybe you can spend all day playing smash bros or, or whatever you want. I don’t know if people know, but. Morgan created a, another company a, back in college a long time ago for, video game streaming and parties. And that’s that’s a huge piece now. It’s huge. So anyway that’s for another conversation, Morgan, but thank you so much for joining us today. If you’d like to learn more about Morgan and the work he’s doing at AMP Creative, check out his LinkedIn or visit ampcreative. io. Morgan, thanks so much for joining us. Morgan: Appreciate it. Awesome. Thanks for having me.
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