7 Must-Have Features in a Mass Texting Service (Before You Buy)
As 90% of text messages are read within three minutes of receipt, it’s no wonder why SMS is increasingly popular for customer engagement across marketing, sales, and service. But businesses require the right technology in order to start texting customers. In fact, 80% of businesses are currently using software to automate SMS. In-house SMS can […]
The Complete Guide to Mass Texting for Businesses in 2026
SMS has the highest open rate of any other communication channel. Not only are 98% of SMS messages opened, but 95% are read and replied to within 3 minutes. This makes it an ideal messaging platform for businesses that struggle to cut through the digital noise. With social media algorithms burying posts and spam filters […]
How Two-Way SMS Supports the Customer Journey
98% of texts are read, and 74% of people respond to a text from a business within one hour. Those are some crazy good numbers. However, while the potential for SMS engagement is sky-high, the majority of businesses don’t enable two-way SMS. This can be a costly mistake and leave SMS strategies delivering lackluster results. […]
What Is Conversational SMS? Why Two-Way Texting Is the Future of Business Communication
91% of customers say that they want to receive text messages from businesses. As Gartner reports 98% open rates and a 45% reply rate for SMS, staggeringly higher than email’s respective 20% open rate and 6% response rate, it’s no wonder that texting has become an increasingly popular channel for brands to reach their customers. […]
7 Sales Text Message Examples to Skyrocket Replies: Best-Performing SMS for Sales
If you’re looking to increase conversion rates for sales outreach, texting is a great place to start. While the average open rate for emails hovers from 26-42%, almost all—98%—of text messages are read. Though most text messages are read, not all are responded to. Do you know what will keep you from getting left on […]
Are Seniors Texting? 25 Statistics that Prove Older Adults Text, Too
90% of consumers favor receiving business communications through SMS. But does this include older adults? Are seniors texting too? 98% of texts are read, often within 90 seconds, with 45% response rates. In contrast, email has an average 38% open rate and 6% response rate. But, seniors texting is often a concern for companies thinking […]
Why Business SMS Campaigns Fail: 6 SMS Mistakes
Though SMS is a powerful tool for both sales and marketing, it’s common for business SMS campaigns to fail—or that SMS is never even pursued to begin with. With the clear benefits that SMS has to offer, why don’t more companies do it? Unlike the traditional channels of emails and phone calls, texting customers comes […]
Boost SMS Deliverability with Proven Strategies
Maximize SMS delivery rates with expert strategies for compliance in digital communication. Read this blog post to learn more.
RCS and the Future of Customer Conversations
RCS is changing the game for texting consumers. Read this blog post to find out what you need to know to embrace the future of customer conversations.
10DLC Crisis? The Immediate Action Plan for Seamless SMS Campaigns
Navigating the evolving terrain of business SMS demands your constant attention, especially if you’re concerned about the future of your texting campaigns or currently grappling with deliverability challenges. Rest assured, you’re not alone in this endeavor. In the dynamic realm of today’s digital sphere, enterprises like yours have harnessed the power of SMS as an […]