RCS and the Future of Customer Conversations
RCS is changing the game for texting consumers. Read this blog post to find out what you need to know to embrace the future of customer conversations.
Why Business SMS Works (It’s Just One Simple Reason)
No matter who you are or where you work, we’re all consumers. For all of us, the customer experience and the buyer’s journey matter, because at the end of the day, it’s about our time and our mental energy. I don’t know about you, but I’m often running short on both. That is the simple […]
Mass Texting Doesn’t Have to Feel Mass: Why Personalization Matters More Than Volume
Millions of marketing texts are sent per day, each to convince a sales prospect to do one thing or another. There are promotional blasts, generic offers, copy-pasted announcements, and more. So much more. Most of these generic messages get deleted or ignored. Or worse. Some mass texting campaigns are so bad that they trigger unsubscribes. […]
SMS vs. Email Response: Why Email Isn’t Cutting It In 2026
The way people communicate has changed a lot over the past few years. Email is still a valuable tool in the marketing arsenal, but it’s no longer necessarily the most valuable. Within the SMS vs. email debate, many businesses are finding that SMS delivers much better results for many types of customer engagement. That’s because […]
SMS Response Rates: What the Data Really Shows
It’s undisputed that SMS is the highest-read and responded to channel when it comes to getting in touch with your customers. A commonly-cited statistic is that 98% of texts are read. But what do real-world SMS response rates actually look like? In this year’s Texting Insights Report, we analyzed over 10 million text conversations handled […]
7 Must-Have Features in a Mass Texting Service (Before You Buy)
As 90% of text messages are read within three minutes of receipt, it’s no wonder why SMS is increasingly popular for customer engagement across marketing, sales, and service. But businesses require the right technology in order to start texting customers. In fact, 80% of businesses are currently using software to automate SMS. In-house SMS can […]
The Complete Guide to Mass Texting for Businesses in 2026
SMS has the highest open rate of any other communication channel. Not only are 98% of SMS messages opened, but 95% are read and replied to within 3 minutes. This makes it an ideal messaging platform for businesses that struggle to cut through the digital noise. With social media algorithms burying posts and spam filters […]
How Two-Way SMS Supports the Customer Journey
98% of texts are read, and 74% of people respond to a text from a business within one hour. Those are some crazy good numbers. However, while the potential for SMS engagement is sky-high, the majority of businesses don’t enable two-way SMS. This can be a costly mistake and leave SMS strategies delivering lackluster results. […]
What Is Conversational SMS? Why Two-Way Texting Is the Future of Business Communication
91% of customers say that they want to receive text messages from businesses. As Gartner reports 98% open rates and a 45% reply rate for SMS, staggeringly higher than email’s respective 20% open rate and 6% response rate, it’s no wonder that texting has become an increasingly popular channel for brands to reach their customers. […]
7 Sales Text Message Examples to Skyrocket Replies: Best-Performing SMS for Sales
If you’re looking to increase conversion rates for sales outreach, texting is a great place to start. While the average open rate for emails hovers from 26-42%, almost all—98%—of text messages are read. Though most text messages are read, not all are responded to. Do you know what will keep you from getting left on […]