7 Ways Businesses Use Automated SMS Campaigns

If you’re a business owner or marketer looking to maximize customer engagement and increase ROI, you’ve come to the right place. In this blog, we’ll be exploring some of the unique ways that automated SMS campaigns can help companies improve customer engagement—and ROI. From re-engaging free trial fall offs to reviving dormant leads and sending […]
Is SMS the future of communicating with customers and prospects?

If you really want to connect with potential and existing customers about how your product or service can benefit them, using phone calls alone just ain’t gonna cut it anymore. In fact, only 13% of phone calls are even answered. On the flip side, there IS a communication channel that produces a whopping 98% open […]
17 stats that prove texting is better than a chatbot

It’s a simple game, really. The business that understands their users the best, wins. This is true with innovation. This is true with efficiency. And it’s also true with communication. You must meet your customers where they are on their buyer journey and in a manner that caters to their wants and needs. But how […]
The Powerful A2P Advantage: How to Ensure Your SMS to Customers Are Not Blocked By Phone Carriers

With the recent introduction of the A2P standard by U.S. phone carriers, businesses now have a way to ensure that their texts are delivered to customers and prospects. A2P also benefits consumers who will now be protected from receiving unwanted messages, especially those from scammers and spammers. What is A2P? A2P stands for application-to-person messaging. […]