Speed to Lead: Why the Holidays Could Be Your Strategic Advantage

Unlock Engagement Opportunities When Everyone Else Is Off the Clock With the holiday season approaching, our team started having the age-old discussion of lead seasonality and how sales and marketing numbers might be affected. When we think about the holidays, we tend to think they are supposed to be a slow time for business. People […]

7 Sales Text Message Examples to Skyrocket Replies: Best-Performing SMS for Sales

If you’re looking to increase conversion rates for sales outreach, texting is a great place to start. While the average open rate for emails hovers from 26-42%, almost all—98%—of text messages are read. Though most text messages are read, not all are responded to. Do you know what will keep you from getting left on […]

SMS Spam Words to Avoid: The Comprehensive List of Forbidden Words

Fundamentals of Conversational AI vs. Generative AI

Fundamentals of Conversational AI vs. Generative AI Definitions, Differences, and Use Cases Struggling to understand the differences between conversational AI vs. generative AI?  While both are highly useful and popular subsets of artificial intelligence (AI), they employ very different techniques, have differentiated use cases, and pose unique challenges. Conversational AI and generative AI have both […]